Many people think that Linkedin is a platform for professional purposes or just to keep tabs on your old colleagues. Contrary to that, Linkedin is just like any other social media platform which helps to connect with people. Many small business owners have benefitted tremendously from including Linkedin as a part of their social media strategy. It helps you to build your brand, improve your visibility and connect with valuable mentors to find new clients.
Let us dive deeper and explore ways to build a powerful brand for your business using Linkedin.
How to use Linkedin to establish and empower a Brand
- Start a Newsletter
You can publish articles on Linkedin and share your expertise, but you must check out Linkedin’s newer newsletter feature. Publishing a newsletter is similar but a key difference sets it apart from an article.
When you publish an article, only a few of your connections will see it in their feed, depending on the platform’s algorithm and how much they’re paying attention. However, when you publish a newsletter, every subscriber of yours gets a notification that you’ve shared new content. It leads to a higher engagement rate.
Newsletters are an ideal strategy if you wish to focus on a particular topic and can publish great ideas on a regular cadence. But, the ability to publish a newsletter isn’t currently available to everyone, though. To access it, you have to turn on Creator Mode on your dashboard and meet certain access criteria (at least 150 followers or contacts and a recent history of sharing original content).
Once newsletters are available to you, you’ll see a “create a newsletter” option when you click “write an article” at the top of the home page.
To reach there, scroll down on your profile page to find your dashboard, where you can turn on creator mode.
- Host Live Conversations
The most popular type of content across social platforms is live videos, Linkedin is no different. The option is Linkedin Live video. There could be a lot of possibilities with this option, but it has been observed that this works best for small business owners when hosting intimate conversations or roundtable discussions.
This medium allows you to tap into the incredible and ongoing engagement that video content offers. Besides being life, Linkedin Lives remains as a recorded video even after the event is over, extending your potential reach.
Besides the target audience, Linkedin Live is also a great way to connect with other leaders and provide valuable content to your followers.
Similar to newsletters, this feature isn’t currently available to everyone. You must meet the same Access criteria and then submit the Access request to be able to stream live.
- Create or Reshare Video Content
Not everyone is fine with going live; it might be quite daunting and intimidating for a few. Most video content does well on Linkedin just as on other social platforms of all types. The great thing about Linkedin is that it doesn’t have to be super polished or professionally edited. So, you don’t have to be as curated when posting videos on Linkedin.
Hire or Find Clients on the Services Marketplace
Must read – Powerful LinkedIn Marketing tips
- Find Clients/Hire on Services Marketplace
Linkedin is a great place for not just hiring, but it also has an entire marketplace dedicated to finding contractors and other service professionals. It can be great for small business owners who often can’t afford full-time help.
If your company is a service provider, use this feature to find your next client! Go to the top of your profile page and click on the “Find potential clients” box to add information about the service you offer and show up in the marketplace. Set up the services you offer on your profile page.
There’s a lot that Linkedin can offer. If all of this sounds too technical for you, you may hire a digital marketing agency to do it for you. In Pune, there is Digital Tokri, an agency that may help you with not just Linkedin marketing but also digital marketing as a whole.
It’s time to get started if you aren’t already leveraging Linkedin as a part of your overall social media strategy. Building a strong Linkedin strategy can have a big impact on your brand or business. Hire the experts and get going!