Since the last decade, social media has evolved exponentially and become an inseparable part of marketing in all industries. As a result, social media experts are now playing an instrumental role in more business ventures than ever. In fact, they are driving companies’ reputation, customer service experiences, winning new customers, spotting trends and creating a buzz.
However, being a social media professional is no cakewalk. Clearly, they have to essay very challenging roles that demand critical thinking, creativity, organisational skills and being a team player. The 24/7 activity on social media often demands social media professionals to keep track of what is happening on their clients’ social media handles and accounts. It takes a toll on their health physically as well as emotionally and results in ‘social media fatigue’.
Given below are a few helpful tips that can provide relief from feeling burnout and drained.
1.Take Short Breaks regularly
It’s very important to take short breaks in between work, even if it is just to stretch. A brisk walk at the premises refreshes your mind and helps you think clearly. A short pause in the midst of hectic work gives you time to solve a challenging problem and approach it from a new perspective. Even grabbing a cuppa coffee or munching on healthy snacks is a great way to feel fresh and energetic.
2.Organise Time to be Spent on Social Media Well
Besides enhancing your efficiency, good time management endeavours will help you stay focussed and result-oriented. That way, you’ll be able to shut yourself off from work and stop worrying about pending work for some time.
For that, you can start with allotting one hour per day for the following tasks:
- Review new posts and comments and respond to followers
- Address customer service enquiries
- Post fresh content on each social media platform
- Find and share important content posted by followers
- Schedule posts for upcoming events.
Sleep is one of the basic necessities of life. It boosts productivity, keeps you feeling alert and drives out exhaustion, headaches, migraines, inattentiveness and blurry eyes. Even a short nap during the course of the day (power nap, as it’s called) from 15 minutes to an hour is very important. You’ll be rejuvenated every time you catch your forty winks, and perform even better.
4. Go for Digital Detox
Digital detox is a trending practice that more and more people are adopting on a regular basis. Once you give yourself a break from screens, you’ll rediscover scores of things you’ll love to indulge in. It could be something as basic as reading a book, watching a good movie or cooking a tempting recipe all by yourself. You’ll treasure each moment of these leisure activities as they’ll bring a smile to your face every time you think about them later. You can delete social media apps from your phone and also turn off notifications when on a break. Even if it sounds unthinkable, you need to remind yourself that you deserve some time off like everyone else does and tend to your well-being.
5. Sit Back and Contemplate
Keep yourself free for some time, take stock of your state of mind and the way life’s shaping up. It’ll help you find some answers that you never got earlier, no matter how hard you tried. Compare and contrast your life then and now, see what made you happy earlier and incorporate it into your present life right away
6.Practise Yoga and Meditation
We all know the unparalleled benefits of Yoga and meditation, so why not create some time and practice them regularly? Apart from elevating your health and mental well-being, they’ll make you feel fitter, calmer and relaxed every moment
7.Talk it Out
Speak up with close ones about how you’re feeling and the challenges that have come your way. Talking your heart out is a great therapy that makes you feel much lighter and better.
Social media burnout can be prevented provided you take the right steps. Follow the above tips and see the difference they make to your life!