5 best Email Marketing tools

Email marketing is a powerful marketing strategy. It has the power to improve lead generation for any business. It helps you learn more about your audience in order to build a brand identity. While there are many email marketing tools available in the market, choosing the best of them is most important.

Here’s a curated list of top 5 email marketing tools. Take a look.

MailChimp
MailChimp is an email marketing service that helps you create powerful and branded emails. It is easy to engage your audience with email marketing. Mailchimp’s campaign builder is easy to use, comes packed with full features and is free to use. MailChimp offers drag-and-drop email designer that helps manage content and photo editing. It has built-in analytics to help you track performance.
ActiveCampaign
ActiveCampaign helps build email newsletters and create campaigns. ActiveCampaign offers great features such as broadcast email, triggered emails, targeted emails, and scheduled emails. It also helps you send auto-respond emails such as welcome emails or deliver lead magnets. With drag and drop designer-builder, it becomes easy to create a beautiful email marketing experience for your users.
Constant contact
Constant contact makes it easy to create, share and track emails. This helps in improving better engagement with your customer. Email templates are optimized for mobile so they look good on every device. Constant contact helps you run polls, surveys, offer coupons, create invitations and track RSVP, send fundraiser request emails and collect donations online. One can also promote a video or pull content directly from a website or a blog.
SendX
SendX optimizes email campaigns based on 30+ parameters. It studies parameters such as email opens, clicks, conversion, timezones, time of open, domain name, email client, ISP etc. It offers 50+ responsive email templates and 20+ elegant plain text templates.
Zoho
Zoho helps you create, send and track email campaigns. It’s easy to build an audience, run campaigns in order to increase your customer reach. Zoho campaigns work with various social platforms including, YouTube, G-suite, WordPress, Facebook, SurveyMonkey etc.