Wondering on how to run a successful Facebook campaign? Well then read on to know.
Objective
To run a successful Facebook campaign one needs to have a goal set in mind. Keeping a clear goal helps an AD to perform better. For instance, what do you want your ads to do? You need to know your marketing objective beforehand. For instance, your objective could be to create Awareness meaning you may be looking for brand awareness and a maximum reach of your brand. Set a goal as Consideration if you desire total engagements, traffic towards your website, app installs or leads generation. For conversions and store visits set a goal as Conversions.
Target audience
Facebook has the biggest user base. No matter what age group your target audience is, Facebook has the biggest range of demographics. Facebook offers three basic audience options to choose from. Either you can target everyone on Facebook or only those people that are connected to your page or a custom audience. As a beginner brand, you should always go for ‘everyone on Facebook’, in this way you can start building your audience from scratch.
Apt Campaign Image
The images you use in the campaigns should be sticking. A good image captures potential customer’s attention. Always use bright and high-quality images for your Facebook campaigns. Facebook has 20% text rule. This rule recommends keeping a ratio of 20% of the text on image and 80% of the image.
One can also try using a video. A video paves a better path towards brand awareness or even conversions.
Catchy Headline
The headline of your campaign should carry the potential that grabs customer’s interest. The headline should be relevant to the brand as well as relatable to the customer. You can put brand USPs or explain how your product will be beneficial to your customers.
Call to action
When you have worked hard on your overall campaign then you would want your users to perform some action on your campaign, wouldn’t you? With the Call to Action button, you can ask your audience to buy your product or visit your website or sign up for your newsletter.
Budget optimization
Every campaign has a budget set at a minimum level. It is called a campaign budget. When you set some amount as a daily budget then Facebook distributes that budget to offer optimal results. It is often based on the performance of each ad set.
