The holiday season never lacks shopping days. Diwali, Christmas, New Year, add to the traditional boost in consumer spending that occurs in the holidays. With more people shifting to online shopping for the holidays, it’s the perfect time to implement digital marketing strategies for the holidays that will attract and keep loyal customers. Here’s you get some digital marketing tips which beneficial for holiday season.
No business ever achieved bumper festive sales by accident. Every enterprise must have a comprehensive and thoughtfully crafted digital marketing strategy in place to make those sales rack up. There are specialists to help you in this effort. Digital Tokri is an SEO company in Pune, that offers you these services.
Let us explore some digital marketing tips and ideas followed at Digital Tokri to ramp up your business during the holiday season.
Digital Marketing Ideas & Tips
Plan and Start Early
- Begin with outlining the goals you want to achieve and the tactics you plan on using.
- Make a list of all the assets you need to design and the marketing funnels you need to build.
- Create a realistic timeline backward from the day you want to launch.
Host a Contest
The holidays are a time for giving gifts. So, how about hosting a giveaway contest?
A contest is a great way to not just give back to your consumers, but it’s also a fantastic way to build brand awareness, grow your social following, and build your email list. You can even use your contest to tease the holiday shopping deals and events you have coming up. You don’t even need to give away something extravagant to get people excited. A free product is all it takes to get your campaign going.
Use Paid Campaigns to Increase Awareness
You may run awareness-based campaigns on every major paid-ad channel. Generally, Google, Facebook, and Instagram are recommended, however, you may advertise on any channel you think is appropriate for your audience.
The time-sensitive nature of the holiday season makes PPC ads essential. While planning all of this, keep a tab on your budget.
Promotions and discounts are a great way to drive traffic and increase conversion rates. At the same time, they may devalue your brand. So, use offers and discounts with caution. You may even limit discounts to existing customers. Following this strategy, there’s no risk of devaluing your brand in the eyes of new customers, while rewarding existing customers for being loyal. What’s more, it’s much cheaper to retain a customer than acquire a new one, and a generous promotion may be enough to stop them from shopping with competitors over the holiday.
Create Holiday Gift Sets
To increase conversions and boost your average order value (AOV), try bundling your products into holiday gift sets and selling them at a discount. Bundling is particularly common with health and beauty products, but you may try to juggle it too.
Create Email Campaigns
Email marketing gives the highest returns among marketing channels. It’s a no-brainer to include email in your digital marketing strategy. But it is important to catch your audience’s attention. Segmentation and Personalization would do that for you.
Must check – How to do Digital Marketing for Real Estate?
Customers are prioritizing corporate social responsibility more than ever. You may support causes that align with your brand, but remember to be genuine.
Explore New Platforms
Launching a campaign on a new platform may seem daunting, but if you treat it like an experiment, then it doesn’t matter if you fail. Better still, there’s every possibility you’ll hit it out of the park and uncover a profitable platform you can advertise on for years to come.
Plan for Long-Term Success
If your brand awareness ads are successful, you’re going to have a lot of people visiting your site and making a purchase If they don’t, retarget ads. This is an incredibly cost-effective ad strategy and one of the best ways to keep your brand on top of everyone’s mind well into the New Year.
Online shopping will be just as pivotal for consumers this festive season as last year. Hire the best digital marketing company in India to boost your sales and arrive on the digital scene.