Digital trends come and go but some trends have the potential to rule the web for a longer period of time. Here are top 5 digital trends of 2019 you should look out for.
Video marketing
Video marketing has become one of the most popular types of marketing on every platform. Every successful marketing strategy includes video content marketing as it has the potential to reach to more people. The popularity of video content is rising every day. Video on a website has a potential of increasing conversion rates by 80%.
Blogging
Blogging helps you create a niche for your industry. It gives more online visibility to your brand thereby supporting business growth. Blogging helps in creating an engaging relationship with your customers. One can reach out to their potential customers by creating or generating relevant content. This helps drive traffic to your website. Thereby it also helps convert that traffic into potential leads.
Social media stories
This famous Snapchat feature has become so popular that every social media has incorporated it. This feature has become another creative and potential method of marketing. This trend especially helps in creating a brand image and engaging with your customers. Tell a story through creative and engaging content.
In-app ads
Advertising and its methods keep evolving. In this marketing type, advertisers pay app developers to serve their ads in the app. In-app advertising features ads in apps to captivate customer’s attention. The advanced tracking tools let you track who and how many people clicked on your AD. This marketing is very effective as it helps advertisers to reach their potential consumers.
Chatbots
A chatbot is a computer program which conducts a conversation via auditory or textual methods. In other words, it is a virtual program that communicates with users. These chatbots tend to use natural language to interact with humans. Some chatbot systems look out for keywords within the input, then pull a reply with the most matching keywords, or the most similar wording pattern, from a database.
