The world is reeling under the devastating coronavirus crisis. India has been under the ‘world’s biggest lockdown’ spell, which has brought economic activity to a standstill. Virtually every industry, including real estate, has borne the brunt of the COVID-19 crisis across the world. Businesses, jobs, economic activity, education and many other spheres have been affected severely.
While it’s natural to feel anxious due to the impact of the COVID-19 crisis on business and jobs, there is a solution for most people at hand, including for those engaged in real estate. The solution is none other than digital marketing, the promising mode of communication to
reach out to people remotely and virtually.
This tech-savvy form of marketing, which is currently the only mode of connection between people in real estate, is slated to be prevalent in the coming times. In fact, digital marketing will be established as a permanent feature in the real estate industry for all the advantages and convenient arrangements it offers.
How Digital Marketing is Paving the way for Business Growth in Real Estate
Digital marketing, as we know, is marketing through the Internet, social media, mobile devices, search engine, etc. We now live in a tech-driven world where virtually everything is happening on the Internet, including real estate property transactions, online home bookings, buying and selling, etc. Professionals engaged in real estate can now carry out
practically every task from the comfort of their homes during lockdown.
Whether it is an advertising or promotional campaign for a new residential/ commercial project, reaching out to potential customers and clients with the new ad or actually selling a property, everything can be done online now. The current crisis has made people learn and
successfully accomplish work from home, online learning as well as doing business on the Internet. The same applies to real estate as well. Property dealers have adopted this mode of communication and business like everyone else.
Digital Marketing- the Road to Success in Post-Lockdown Times
Experts all over the world have affirmed that COVID-19 pandemic is not expected to subside anytime soon. In fact, it has been growing at an alarming rate in most parts of our country. A lot of people have lost jobs or have been handed over massive pay cuts by employers due to
the lockdown. Buying and selling of homes have been affected by the pandemic across the country too. There isn’t much that even experts can recommend, except to wait and watch now and plan for the coming times. For that, they suggest constructive use of available time
by strengthening online presence. Naturally, home buyers and sellers will not venture out real-time in the market now. Most people are now spending a lot of time on the Internet and social media.
It therefore makes sense to grab people’s attention on social media, which digital marketing can accomplish.
Potential Steps Digital Marketing can take in Reviving the Real Estate Industry
Here are some steps that online marketing professionals can take to accomplish success for real estate business during and after the lockdown:
- Devising online marketing campaign
- Developing social media marketing
- Creating an appealing, user-friendly website
- Creating an email campaign
- Booking Facebook Business Ads
- Posting vivid blogs about projects
- Providing virtual tours
- Incorporating pay-per-click advertising and more.
We know that the post-COVID-19 world will be radically different from how it has been so far. Priority for all will be health and safety, which necessitates the practice and implementation of digital marketing as a permanent part of life.
Most people across industries are by now accustomed to operating online. Same goes for real estate, wherein professionals have
begun experiencing favourable results. As we wait for a solution that ends the COVID-19 pandemic, we should not give up and despair, but do our work earnestly, by being proactive and productive online.