Internet marketing is any form of marketing products or services that involves internet usage. The internet is rife with opportunities for starting or growing your business. But before you dive into the deep sea let us look at a few pointers to be kept in mind for a successful internet marketing strategy.
Focus on your customer:
The goal of internet marketing is to capture and hold people’s attention, eventually turning prospects into customers. Your customers/prospects are the lifeblood of your business; Build your internet marketing strategy around them, crafting value propositions that funnel back to ROI for your company
Build your Marketing framework:
Position your marketing strategy in such a sustainable ROI-positive revenue engine or your brand and leveraging metrics to build a solid revenue stream.
Design a user-friendly/mobile-friendly website:
Your website will showcase your brand’s personality and differentiate your business from every other online business.
Creating compelling, entertaining and useful content to capture the attention of your target market. Write and publish articles that interest your customer.
Blogging is one of the best ways to attract a large audience to your site, establish your business as a thought leader in your industry, and prove your brand to be both useful and current.
- Optimize your site for search engines: Optimize keyword for your site for search engines. Essentially, this means you’ll choose keyword(s) that relate to your business, and incorporate those keywords into the URL, body text, image text, headers, and navigation bar.
- Search engine optimization (SEO) is the process of optimizing your online content so that a search engine likes to show it as a top result for searches of a certain keyword.
- Youtube: It is the largest video platform on the internet and a secondary search engine for many people.
E-Mail Marketing: It is one of the most effective long-term strategies to connect with potential customers and cultivate brand loyalty.
Social Media Contests and Campaigns: These are exceptional opportunities to engage with your online audience, form relationships with customers, and learn about your buyer’s persona. Establish your presence on social media platforms where your target market is most likely to hang out. Capture your audience’s attention by being entertaining and useful and build up authority over time. Make direct pitches to your audience, capture them on an email list, and generate revenue indirectly from brand building.
Without enough traffic, your internet marketing strategy will fall flat even if you have the most amazing product/blog in the world
While you may pay influencers to promote your product, you may even collaborate with them to co-creating and/or co-promoting a product or piece of content.
Mobile App Marketing: If you create an app for your niche, that app can be found as people search. If your app is super useful or entertaining, people will talk about it and word will spread.
Hope you are better placed to take a call on how would you like to strategise Internet Marketing for your company! All the best!