Digital marketing is nothing without a planned out strategy. Setting up digital marketing strategies and analyzing them can help enhance branding and boost business.
“The best marketing doesn’t feel like marketing.” – Tom Fishburne, Founder of Marketoonist
Here are top 5 digital marketing strategies that you ought to look out for.
- Content marketing
“Content builds relationships. Relationships are built on trust. Trust drives revenue.”–Andrew Davis
Quality and genuine content is an integral part of any marketing strategy. Good content helps potential customers to understand more about your products or services.
Content marketing in the form of blogging builds healthy and engaging relationships with customers. Your customers are an important part of your revenue generation. So make sure you give them worth investing in.
- Video marketing
Video Marketing is the need of the hour. If you are not aware of the power of Video Marketing then what age are you even living in?
Video Marketing has become one of the powerful and effective elements of any marketing plan. Videos are compelling and they drive more engagement.
Let’s talk about facts!
- Facebook generates 8 billion video views on average per day (Source: Social Media Today)
- 90% of users say that product videos are helpful in the decision process (Source: Hubspot)
- Including a video on a landing page can increase conversion rates by 80% (Source: Unbounce)
- Search Engine Optimization
“Google only loves you when everyone else loves you first.” –Wendy Piersall
Search Engine Optimization is probably the most important thing to tick off while chalking out your digital marketing strategies. A properly optimized website helps you rank higher in Google search engine. Digital marketing strategy with optimized keywords, content, images and links enhances visibility in Google search engine.
- Social Media Promotion
“Content is fire; social media is gasoline.” –Jay Baer
Optimized content is of no use if it is not promoted. Generating good content is as much important as distributing it across social media and consumed by the right audience.
- Email marketing
“Every email is a customer survey of your target market, by testing they vote on what resonates best with them.” –Kath Pay
Email still plays an important role in digital media marketing. Email Marketing has the power to reach out to your clients and improve the quality of lead generation. There are many email marketing tools available that can help build brand identity.