With the development of digital marketing, the trend of videos is also growing at a fast rate. Indeed, video marketing has emerged as one of the most effective tools of digital marketing in the past few years. Moreover, it is not going down anytime soon. According to a report, 81% of businesses are using videos for marketing worldwide. Now the question is what video marketing is and how it is helping people for the growth and expansion of the company?
Nowadays, video is not limited to the entertainment of the people. Many people are using them to make buying decisions, as well. About 90% of the customers claim that watching videos help them in making buying decisions. Therefore, in simple words using video for making the audience, the buyers of your products and services can be termed as video marketing. It is very engaging and plays a significant role in building the reputation of the brand.
Video marketing is one of the economic sources of advertisement. You can quickly shoot 2 minutes of high-quality video with the help of a Smartphone. Social media is also playing a chief role in making video marketing dominant. The essential things that affect the effectiveness of the video are its length. Before posting any video on any social media platform, one must figure out the ideal duration of the video. According to Hubspot, the length of the video posted on YouTube must be at least 2 minutes long, while the perfect range of posting a video on Facebook is one minute.
Video also helps in providing useful information to the customers. Therefore, while making and posting videos, the businessman should make sure the video they are posting on their websites and social media are mobile-friendly. Making mobile-friendly video means reaching a large number of people. As half of the netizens around the world use mobile phones as the primary source of surfing the internet. The different types of videos and how they are contributing to making marketing effective are-
Animated video
These videos are very much engaging and are used by many business professionals to educate and inform customers about their products and services.
Illustrated video
Like Animated videos, the illustrated video is also quite popular. They are playing a vital role in solving the various doubts and queries of the customers; thus, making video marketing more effective.
Video on the landing page
A landing page is a quick and effective way to convert visitors into the lead. By sharing useful information, you may get the contact numbers of the people which you could use it in the future.
Live Video Streaming
The standard and useful measures to advertise your product is live video streaming which uses real-time. It is estimated by the experts that live video will account for 13% of traffic by 2021. It is one of the simplest methods, as you can go live with the help of your Smartphone.
