Hit by the Covid-19 slump and nation-wide lockdown, businesses are experiencing major impacts, no matter how established they are. It is extremely challenging for most businesses to keep their financial wheels turning during these trying times due to less revenue churning and overall uncertainty in the global financial environment.
Dynamic & Evolving Marketing Strategies
To ensure effective business continuity during the lockdown and post that, businesses have enforced effective online marketing strategies. Social distancing would have a lasting effect on consumer buying behaviour. Online buying channels will soon replace the brick-and-mortar ones.
Change in Consumer Behaviour
With threat and fear of COVID infection, people have been using online platforms like never before to stay informed, entertained and shop online. Customer needs have changed substantially too. The want for luxury and expensive items has taken a backseat. Storing essential goods of everyday use has veered the consumer mindset towards minimalism. Overstuffed closets would be de-cluttered as the consumerist lifestyle would soon be replaced with focus on quality living.
Let us run through a few pointers to determine how marketing strategies are changing in these COVID times.
1. Media Mix: This has started to change now, with more investments into Digital Marketing Platforms. Change is the biggest constant in this dynamic and unpredictable situation. It is extremely important for brands to be agile and responsive to the changing consumer behaviour. Marketing strategies are being rehashed now to suit the new customer requirements.
2. Online Presence
More people are online right now than in their cars or walking the sidewalks. Search traffic has increased significantly and we’re all glued to our computers and phones looking for updates and entertainment to pass the time, even shopping online.
Anything online right now will be consumed more than ever before. Companies are applying SEO strategies to climb to the top of Google’s search engine result pages (SERPs) now. Social Media Marketing is the way ahead as what is visible online will sell better.
3. Pay-Per-Click (PPC) Advertising
With more people at home in front of their screens, companies are using PPC marketing to connect with customers.
4. Effective SEO techniques
Ascending to the top of the SERPs takes time and strategic optimization. It’s important to stay ahead of the curve and do whatever is possible to keep your website updated and optimized.
5. Bounce-Back Plan
The corona virus outbreak would eventually fade after some time but SEO is more of a long-term strategy. What you do today for your SEO campaign will affect your organic search traffic in later months.
6. Special Discounts/Offers
Many people are at home browsing, looking for discounts to save money during this time of unrest. Push out your special offers through pay-per-click (PPC) advertising and social media.
7. Local SEO /Online reviews are more relevant now
In these rare times when we do leave our house, we’re looking for nearby destinations for services and supplies. Local SEO strategies must be used to optimize your website for “near me” searches. At a time when we’re all looking for more convenience, this gives your business a chance to provide assistance during a critical time for families.
Adding positive reviews is quite critical at this point. To provide the right service or product for people during a stressful time like this is likely to be rewarded with a glowing review.
8. Health and Safety
Most businesses are regularly updating their audience on social media with the actions they’ve taken as well photos of how they have adapted your office, factory or warehouse to be COVID-19 safe. Constant reassurance means your customers will more likely choose you over your competitors.
With such dynamic scenario make yourself visible online, hire a digital marketing firm to ramp up your website, if you already have one, or get one created……now !