For most businesses, the website is the face of their business. You may have spent hours and dented your pocket to design it but may not have been able to get the desired traffic. Well! If you belong to this category, you have landed at the right place. We are Digital Tokri, a Digital Marketing and Website Development company in Pune. We help you plan and execute ways to get the right strategy to increase Google traffic on your website.
Here are a few strategies that our team plans for your business to generate more traffic on your website.
Get more Google traffic on your website- How?
SEO, Ads, and Content Marketing are some known and established ways to increase Google traffic on a website.
SEO (search engine optimization) is your best bet when it comes to increasing website traffic organically. SEO tools help you locate areas of improvement for your website in terms of page loading speed, website usability, navigation, and coding. Having a look at the current status of your website on the above parameters helps our team to assess and analyze where optimization or improvement is required.
We use keyword research that helps determine which search terms your audience uses to find information and develop content around them. Here, monthly search volumes and competition numbers are analyzed. We find low competition/high search volume keywords and incorporate them into your content. It is the best way to rank a new website. Google Keyword Planner is a good tool for the same.
We align the website content to match the search intent. Besides, we use Internal Links to improve on-site navigation and content discoverability, boost time spent on site and pages per visit, and indicate a semantic connection between topics. Long-Tail keywords are used since they better describe user intent. Apart from using tools for keyword research, we also analyze SERPs for different queries.
For those wondering how to increase website traffic and sales, Ads are the universal answer, Google Ads being a favorite. The platform has the most comprehensive range of ad tools, targeting, and analytical capabilities. Besides, Google lets you run a range of cross-channel ad campaigns from a single interface. Here, you may advertise through various campaigns – Search campaigns, Video campaigns, Shopping campaigns, Display campaigns, and App promo campaigns.
We design your ad strategy and effectively use different tools to implement the same. Besides Google Ads, we also use ads on Facebook, Instagram, Twitter and Linkedin to generate more traffic for your website.
Must Check – Content is the king
Content marketing is the process of creating, publishing, and distributing different types of content to reach a wider audience. It could be written, visual, audio, or video.
For effective content marketing first, you must create an editorial calendar- a comprehensive planner, covering all your publishing activities across different content distribution channels — your website, blog, social media, and third-party resources.
Once we set a formal system for managing the content flow and quality, we focus on writing. There are different types of content you’d want to produce based on your target audience preferences, niche, and competition. These could be blog posts, whitepapers, social media posts, videos, podcasts, influencer content, etc. You may even start a YouTube Channel.
Depending on your goals and vision, we at Digital Tokri help you in plenty of ways to create & promote your website. Experience the results of services of a reputed SEO company in Pune, and fuel your way to more visibility & growth.