Instagram, the insanely popular social media platform, is no less than a phenomenon. It has taken the world by storm and captivated the imagination of netizens like few things do. While Instagram (fondly called IG by zealous users) has been a favorite haunt of youngsters all along, these days, it has become an integral part of the business world as well. Scores of people are turning to Instagram to expand their business and multiply their profits. If you are also interested in broadening your horizons and accomplishing your goals, keep reading our blog post on how to increase reach and engagement on Instagram to find out how to do it.
This is the key secret to drawing your target audience’s attention towards your brand and winning them over. The more quality content you post, the better your business will do now and in the coming times too. As time passes, you’ll be able to sense the right timing of posting interesting content on Instagram and engage with potential customers in a better way. As for what you should post, you can opt for engaging titbits, images, videos, fun facts, quizzes, ‘did you know,’ etc., related to your brand. Going live with sessions that your audience will appreciate is also a wonderful idea to get it all right.
Instagram and # (hashtags) go hand in hand when it comes to making waves on the social media platform. Hashtags play an instrumental role in promoting your product effectively on Instagram; you just need to gauge the smartest way to use them right. Identify the most popular and trending hashtags related to your product/service with the help of proper research. Once you have a list, sprinkle your posts liberally with them, and rest assured of spectacular results to follow.
Using story highlights is a powerful way of conveying to your target audience what your brand is all about. Stories highlights appear in your Instagram profile screen below your profile and photo bio text and stay on your feed for as long as you want. Stories and highlights give rich glimpses into the uniqueness of your business and induce people to establish a connection with you.
Another way to ace your move on Instagram is by creating a set theme for your brand. A set theme makes your brand look aesthetically appealing and fetches better engagement from the ‘public.’ It has worked wonders for others, so why wouldn’t it for you?
Get your target audience to be interactive by responding sweetly to them wherever appropriate. Make them feel that you love interacting with them, and keep dropping warm comments they’ll love. Praise them for their views and tell them what you also think about their opinions to strike the right chord.
Instagram Algorithm works at multiple levels and boosts your business performance in as many ways as possible. It positions your posts intelligently, so the most important ones are displayed at the top. It deepens your engagement with the audience by bettering the time period for which your posts are visible and at the right place.
Instagram makes it possible for you to communicate personally by using its direct messaging feature. It guarantees privacy to users who can interact freely without others knowing what they shouldn’t.
Carousel posts help you showcase your product in the right light as it facilitates sharing images, close-ups, variations, and more with existing as well as potential customers. Carousel posts also let you devise content that engages different sets of audiences. It expands your reach and helps you grow your customer base further.
The new ‘Guide’ feature on your profile feed streamlines the way you categorize your posts into different introductory guides. With this feature, your target audience will be on the right track and appreciate your brand better.
Engage with a good social media marketing agency in Pune, like several business houses do, to get Instagram to work wonders for you. Investing in the professional services of a social media marketing agency is a worthwhile investment sure to bring you success.
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