Meaning of Influencer Marketing
Have you ever considered buying a product because one of your friends or colleagues from the office recommended it to you? At some point, we all have taken or given product recommendations to the people who are dear to us or whom we trust. Influencer marketing is a new trend of modern marketing based on this very concept.
In simple words influencer marketing means using people who have a large number of followers on social media to reach the targeted customers indirectly. People tend to trust such Facebook influencers or Instagram Influencers more and are keen to try things recommended to them by such people whom they follow on social media. These influencers use word of mouth and can be considered as micro-influencers or global influencers, depending on their capabilities of influencing. The two critical things on which influencer marketing depends are
- Social Media Marketing
- Content Marketing
Who are influencers?
The influencer may be any ordinary person such as a person who runs a Youtube channel or a blog writer or a famous person such as a celebrity or maybe a group of people.
Is influencer marketing effective?
Influencers are powerful at all levels, from local to national and from national to international that is micro-influencers and global influencers. One of the best examples of influencer marketing is General Motors. The company has set up a website where only the insiders of the company had access. These insiders were none other than the customers of the company that have in-depth knowledge about the product and service of the company. The website also displayed the news, offers, and more such things about the company. As a result, General Motors was able to encourage people to talk about their experience to their friends and family, which added to the reputation of the brand.
Various platforms of Influencer Marketing
Upfluence
It is well known as the self-service platform, which is affordable too. Here you can easily find the database of more than 500 million accounts of people who are quite popular on Youtube, Facebook, Instagram, and other such social platforms.
Aspire IQ
Like Upfluence, it is also a self-service platform where you can find the database of the profile of people who are active on various social media platforms and have the power to influence the decisions of the general public.
Other such business apps are-
- Creator IQ
- Post for Rent
- Hypr
- SocialBakers
- InstaBrand
- Grapevine Logic
- TapInfluence
- Find your Influence
- Content BLVD
Endorsement or Influencer marketing, which one is better?
No doubt, celebrity endorsement is a well known and effective method of creating the brand image. Still, nowadays, people have figured out that if a celebrity is talking about some brand on its social media account, that doesn’t mean they always use that. There are chances that they are using the name of that brand or product just because they are getting paid a handsome amount from the owner. On the other hand, influencer marketing can be seen as a more effective and authentic measure of modern marketing.
Why Is Influencer Marketing Important?
With the change in time, people these days are not willing to watch and believe the advertisements. It is also found in some cases that ads can be false and deceiving. That is one of the main reasons why influencer marketing has emerged as the leading marketing trend in recent years.
Influencer marketing is a way of reaching the target customers through the Facebook influencer or Instagram influencer. According to a research study, 79% of people use the information they get from the influencers for the buying of various goods and services.
