Facebook targeting tips are the key to the success stories of businesses today. Well-crafted Facebook targeting boosts ad conversions and slashes the cost per conversion, which indicates the value of an ad. Advertising and promotion are crucial for the growth and success of every business. In today’s digital age, social media platforms like Facebook play an instrumental role in creating awareness about brands, products, services, and initiatives taken for business. Facebook targeting is a powerful means of showing your ads to people who will be interested in your product/service. Further, you can use three audience selection tools to focus your ad delivery to achieve the desired results.
Following are a few targeting techniques that will enhance your Facebook ad performance:
1. Follow the customer-first approach
Create ads that strike a chord with your existing customers and also draw the attention of prospective patrons. Use Custom Audiences, an ad targeting tool that allows you to find your existing customers, among those who are on Facebook. In short, prioritize reaching out to those who know your business and then cruise ahead. People who find your ads relevant are most likely to click on them as it’s like being in familiar territory that really works.
2. Seek content that really works
You need to focus on your ad content and gauge it deeply as it will help you figure out what works for your business. It will help you drive customer traffic to your landing page, scale Google ranking, and enhance visibility. Being attentive to social media analytics and performance will also expedite your journey towards your success goals. Once you identify what’s working for your business, build on it to create your Facebook ad, go all creative and rest assured, you’ll blow your target audiences’ minds.
3. Master Facebook’s Power Editor
You can make an ad for your business by clicking or “Power Editor” in your Ads Manager. Power Editor is a tool for bulk ads creation and management for bigger Facebook advertisers. It also facilitates advertisers to make use of advanced features for creating ads and target the right groups.
4. Use Audience Insights to clinch important information
Facebook Audience Insights provides a lot of valuable information to understand your Facebook followers and strategize a plan of action accordingly. It will help you use the data to understand how potential new followers and customers can be targeted.
5. Avail yourself of remarketing
An effective Facebook targeting strategy to connect with potential customers who’ve shown interest in your product/service, remarketing with a tool like Facebook Custom Audiences provides targeting options so you can show your ads to people who have recently visited your website.
6. Capitalise on Facebook Lookalike Audiences
This feature helps you create a targeted list of prospective customers who are identical to your existing customers. These groups are most likely to generate business for you since their purchase behaviour would be similar to those who buy from you. Facebook’s sophisticated technology assists with the function by figuring out as well as executing things that need to be done.
7. Ponder and operate at micro level
Facebook offers several sub-branches of the main categories of targeting options, viz. demographics, interests and behaviours. It helps you zero down on relevant groups to target and get better results from, e.g. under the interests category of targeting options, you can select football to target football enthusiasts. Further, in this category, you can target school children interested in football, and other groups as well.
8. Bring two different audiences together
A radical measure like this can expand your brand’s reach and actually yield stunning results. You can bring two unique audiences together and explore new prospects with this strategy that requires out-of-the-box thinking and is known to work.
Stay sharp-eyed, keep track of the latest events, and follow these amazing Facebook targeting tips to create wonders for your business.
