You should have a clear objective in mind for Google Ads. Why are you using Ads for? It could be either for lead generation? Brand building? How you structure your account is important if you want your ad spend to turn a profit. It is important to have keywords, ads and ad groups in each campaign to be tightly related.
Determine the audience
It is important to decide on the target audience. Whether you want to target a particular gender, age group or a device type, all these things need to take into consideration.
Bid on keywords relevant to your product or business then by placing your ads in the search result will direct your targeted customers towards your ads. Keyword tools can help discover cost, competition and volume for search terms at every stage of your sales.
Now that you know which keywords to bid on, it’s time to set up a daily budget. It is recommended to set up a daily budget to a quarter of the actual daily budget. This will allow you to monitor campaign performance based on traffic and targeting. Also, bid on those keywords that convert at a high rate.
Ad copy and image
With crisp content coupled with compelling headlines, a call-to-action and keyword you are bidding on. Remember to put USPs, highlights and key features about your business.
Negative keyword list
This is important to minimize the chances of your ad displaying for irrelevant search queries.
Design landing page
This is the place where people who have clicked on your ads will either convert or don’t. To design a landing page that converts should have the following elements. The first and most important element would be CTA that is Call To Action. This encourages an immediate response and sales of your product or service.