While we’ve heard about copywriting and content writing all along and are familiar with both terms for years, SEO content writing is a relatively new concept. SEO (Search Engine Optimization) is a practice that has swept the operations of the business in every industry. SEO is the process that
- increases traffic (visitors) to a website through organic search engine results
- enhances online content
- enables search engines to take a web
- site to the top when relevant keywords related to it are searched for
In other words, it facilitates an organization to make its presence felt and get its website pages bag high visibility in search results.
SEO content writing has become indispensable in today’s world, which is rightly called the digital era. A business has to make its mark in the virtual world if it wants to survive today.
SEO content writing and copywriting play a key role in helping companies achieve this objective. Both the disciplines, in their own capacities, place an organization and its products or services on the world map. Both complement as well as act as a foil to each other. Implementation and practice of both are essential for a business to flourish.
Distinguishing features of SEO Content Writing and Copywriting
One way to understand the meaning and nature of both, SEO content writing and copywriting, is to perceive how they differ from each other. SEO content writing can be viewed as the stepping stone to a company’s journey to business success. It refers to imaginative and artistic writing for websites and webpages on the Internet to increase web traffic to a website.
SEO content writing is the initial process, which is taken ahead by copywriting, an art that converts traffic into leads and sales.
Copywriting is a highly creative activity which aims to:
- make a product/ service/ brand/concept appeal to the audience
- set new benchmarks in creativity
- convince your customers to take the desired action
- induce the audience purchase and boost sales
It is basically about writing attention-grabbing ad headlines, slogans, body copy, landing page matter, and more. It is the successive part of content writing which boosts a brand’s prospects and sets it on the path to success.
Why get Digital Tokri on Board for Business
Digital Tokri, the best content marketing agency in Pune, offers unparalleled content solutions and is designed to drive your business to the top. More and more companies are choosing Digital Tokri as it has proven its ability to help companies take the winning leap in their domain. It offers the best quality SEO content writing, copywriting, and related services, which are essential for making new forays in today’s technically advanced world.
Exceptional quality SEO content writing and copywriting services are counted among the key factors that organizations ought to be particular about. They achieve their goals. Hiring services of a reputed content marketing agency is the need of the age. A quality content marketing agency knows the pulse of the current marketing trends, and delivers marketing solutions, including content writing and copywriting services, accordingly. It also knows the key features and characteristic differences between both and delivers its expert services accordingly. Companies that have been turning to Digital Tokri for SEO content writing and copywriting have seen for themselves the difference it can make to their business. It goes on to corroborate its position as a content marketing agency in Pune par excellence in the real sense.