Write for humans first then for machines. The most important thing before writing any blog post for SEO. Yes, one should keep their readers in mind and write for them. SEO post is not just a bunch of ‘targeted keywords’ placed here and there in a blog post. It is so much more than that.
Content is anything that adds value to the reader’s life. It should be a perfect blend of keywords that sound natural in a blog post.
Here are a few factors one should keep in mind before writing an SEO friendly post.
- Readability factor
Some blog sites stuff their posts with keywords. This is done to rank higher in Google search. Keyword stuffing makes a blog post difficult to read. But what factors make a post readable? Long sentences are hard to process. So, your sentences shouldn’t be too long. One shouldn’t use passive voice too often. Writing style should be appealing. One shouldn’t just stuff the keywords rather try using its synonyms. Don’t make sentences too complicated.
- Blog post structure
Decide on the blog structure. Before writing, understand the content flow. In what order are you going to convey your story to your audience? How are you splitting your points into paragraphs?
- Content strategy
“It’s not the best content that wins. It’s the best-promoted content that wins.” – Andy Crestodina
Marketing is about planning and its execution. Content marketing too, involves planning, generating and execution of the content. Each phase is just as important. It involves posts that are relevant, provides value, attracts and retains customer base.
Creating engaging content and promoting it across the social platform would give your content higher reach.
- Image optimization
Providing an appropriate Alt Text to images is very important. It improves chances of showing these images in Google’s Image search results.
Images on your website should be optimized in size. Big size images take time to load thereby decreasing page load speed. Page speed is considered an important factor when it comes ranking your site in Google search.
- Linking content
Always link your content internally to other pages of your website. It improves the credibility of your site.
So, how did you like our tips? Let us know in the comments.