Ever wondered why your competitors are outranking you?
There are many factors Google takes into consideration while ranking websites. And if your competitors are outranking you then reason is likely to be they are excelling in some of these factors.
What is Competitive Analysis?
Competitive Analysis has always been a prominent factor in any marketing strategy. In today’s digital world, where competition is everywhere, you cannot possibly get away with ‘Ignorance is bliss.’
Competitive analysis is about knowing what kind of marketing strategies your competitors are using? Which of them are efficient and potential? After that, you can match them with yours to find out how you can improve.
When you know your competitor’s strategies and their strengths and weakness then it’s time to plan strategies accordingly. Strategies may include direct and indirect marketing, your presence on social media, your campaigns, your target audience or rather target locality etc.
Make conversions from website
Check if your website has elements that make people want to buy your product or service. Or maybe they want to know more about it. Either way, it’s important for your business to get potential leads from all the sources available. Each lead is just as important.
But what are these elements? Well, check if your site has ‘Call to Action’ on a homepage, this is important in case customer wants to reach out to you. Furthermore, it is recommended to track conversions from the marketing point of view. Another very impressive element is video or an infographic on a website. According to the study, a video on a website increases the chance of conversion by 80%.
Use applications such as SEMrush to track paid and organic keywords of your rivals. Make use of keywords with high and low traffic in blog posts. When you use popular keywords then make sure to use related keywords too.