In today’s era where technology has sway over everything, social media has pervaded every facet of our life. It’s a tech-driven communication tool that has influenced not only the way we communicate, perceive experiences and think, but also the way we now operate in the virtual world. The power of social media and the Internet has also swept the professional sphere. In fact, marketing, business development, sales, et al. have blended with the virtual world (primarily, social media) in entirety. The concept of marketing is now virtually inseparable from terms like social media marketing, digital marketing, and influencer marketing. The role of marketing is now synonymous with buzzwords like Facebook and Instagram, and the stories they endorse. The concept of social media stories has become a phenomenally trending storytelling practice in the digital world – one that has captivated all.
What’s ‘FB’ and ‘Insta’ Stories all about
Social media stories have proven their mettle in empowering social media marketing and its reach. These stories, especially Facebook and Instagram, are primarily about:
- Videos and images that feature on your social media account for 24 hours
- Visible full-screen on your device
- Immersive, conceived to reflect the human side of your business
- Designed to build your brand
- Short and sweet elements that create a big impact
Clearly, they have a huge potential, especially Facebook and Instagram. Marketers with keen acumen identified and integrated them with online marketing quickly.
Impact of Facebook Stories on Marketing and Branding
FB stories are content that appear at the top of the Facebook News Feed for 24 hours. They’re basically short user-generated image and video assortments that have proven to be highly effective in connecting with other users. The feature has therefore been extended to online marketing, which is proving to be very encouraging and profitable. FB stories can:
- Expand your horizons in online marketing by going beyond words
- Reach out to more potential business partners, clients and customers
- Connect powerfully through visual and images
- Enhance awareness about your business without spending on expensive marketing campaigns
- Establish a warm, positive connection with others in the market
- Share your thoughts and desire to grow together
These exciting advantages are applicable to Instagram stories too, which has made stories of both these platforms a force to reckon with.
Instagram Stories and its Astounding Reach
Instagram is widely regarded as a top-notch story platform. The way it swept the market and witnessed growth has been astonishing, to say the least. It made the other social media platform and online marketers sit up and take notice of what stories can do to businesses. Millions engaged in business worldwide have been exploiting the benefits of Instagram stories. Newbies stepping into the business are making a direct go at it. In addition, Instagram is also recognized as the leading medium for influencer marketing. An overwhelming number of respondents in a survey expressed increased interest in a product, services, or brand after watching an Instagram story that features them. A well-known personality on a phenomenally popular platform like Instagram endorsing something creates a huge impact on a mass scale. Various surveys have revealed how influential Facebook as well as Instagram stories are at taking the online marketing to new levels and achieving goals.
Brands across industries are doing all they can to channel the power of stories of various social media platforms. We are residents of a new world, which is markedly different from what it used to be earlier. Therefore, the only way to go forward is to adopt new ways, such as embracing social media and its services.