Social Media Marketing is increasingly being used by businesses for the acquisition of new clientele. More than a fad, it is a viable solution for lead generation, higher ROI, increased CTR and better engagement with customers.
There are a number of social platforms for digital marketing; however the challenge is which social media channels you should be using for your business needs. With an overabundance of options, it can seem overwhelming to determine whether your business needs to use Twitter or Instagram, LinkedIn or Facebook.
There are multiple social media networks that can be used by businesses based on their product, service, and audience. You need to identify the right social network based on your audience demographics. Make sure that the demographics and persona of target prospects are represented in the social network demographics. This includes the age group, education, profession, location, and so on.
So let us discuss relevant social media channels for a few prominent industries:
Social Media Marketing for Real Estate Industry:
Facebook and Instagram work best for real estate business and tend to be the leading converters. These platforms allow you to publish content that includes stories, images, videos, and also send messages, respond to comments and advertise to segmented audiences.
LinkedIn is also very helpful, especially if you are in commercial real estate or in any other B2B setting. It has millions of users with multiple demographics.
Social platforms not only help with networking; its features such as comments and tagging help developers leverage the network of their own connections for promotions. You may share success stories and customer testimonials, company accomplishments, event highlights, industry and market trends, as well as home decor ideas.
Instagram & Facebook Ads are algorithmically formatted and give insights to real estate professionals into who, what, and where their advertising should be targeted. This ensures the elimination of wasted time, effort, and budget spent on broader, unfocused demographics for real estate professionals.
Other channels may be used to go live (available on Facebook, Instagram, Twitter, and YouTube), so you can take your audience on a live tour of your next real estate event to garner maximum real-time engagement.
The best platforms for ecommerce industry are Facebook, Twitter, Instagram and YouTube in that order.
Facebook: It tells your brand story and engages your customers. You can keep fans updated on new deals, special promotions and useful industry information.
Twitter: Twitter posts are 140 characters long, but you can link your posts to longer articles and post photos, too.
Instagram: You may share visual content, including short videos (less than 15 seconds), encourage users to post photos of your brand’s product in use.
Facebook is the most preferred social channel for auto companies with almost twice the number of profiles compared to Twitter and YouTube. Instagram continues to lag behind in terms of adoption despite the higher engagement opportunities the platform offers. Facebook has a huge network and the possibilities are endless. Every major player in the Auto industry has a Facebook page. It has been observed that the Auto brands publish more video content than photos.
Media and Entertainment Sector
Youtube works best for the Entertainment Industry followed by Instagram, Twitter & Facebook. Users of YouTube tune in to their favourite channels whenever they are bored. This also means that related ads will see a boost in VR and get their message to the right audience.
Technology & Computing
Video Marketing through YouTube works best for this industry. Consumers seek Tech reviews to see how a product actually works before making a purchase. DIY videos and product reviews always perform well on YouTube. Consumers look for educational content that teaches how to use software and new products. The videos answer pertinent questions, help consumers solve specific problems, promote the latest in cutting-edge technology and functionality, can be demonstrative, can instruct users as to how to operate and care for electronics, can review products etc.
While it’s highly unlikely that simply using one channel to showcase your brand will suffice, striking the perfect balance between a few would work best. Analyze how each channel works and pick one that suits your objectives. Hire a professional agency to do this for you as it requires continuous effort & attention.