Brands all over the world are on social media, Facebook isn’t an exception. But it’s becoming increasingly challenging to stand out among our peers. Marketers need to be smart in terms of how they grow their audience and business through Facebook Marketing.
Here’s a list of 10 Facebook Marketing ideas to give you the best results.
- Target a Specific Audience
Carefully analyse your customer base and use specific ad targeting to go after the people that are most likely to be interested in your products.
- Run a Simple Contest to Up Engagement
To increase ad engagement levels you can run a contest with a tempting incentive. The best thing about running a contest is that it doesn’t have to be overly complicated.
- Create Short Video Posts
Posts with a video have more viewership. Marketers are catching onto this trend.
- Use Eye Contact in Your Images to Direct Attention
Human beings have a natural tendency to follow the gaze of others, and we have been coached since birth to follow arrows directing us to where we should be looking/going.
For instance, if you have a strong call-to-action, you could show an image with a person looking at or pointing to that text.
- Target existing leads
Facebook provides tools that fetch data on visitors to your website, people who have liked your facebook page, viewed your video ads.
- Lookalike audience
Facebook offers a ‘Facebook Lookalike Audience Feature’ that helps you find leads with similar traits & behaviours allowing you to promote relevant content, products, and services to this new audience along with your set of customers.
- Use Emojis and hashtags
It has been observed that ads with emojis get higher clicks than without. Hashtags are a combination of trending posts all united by the presence of a similar tag in the text called a #hashtag.
For example, all posts that have a hashtag #India in the text copy will be clubbed together with posts that have the same #hashtag. From a user’s point of view, this is a great way to see all posts together in a trending #hashtag.
- Facebook’s Pixel Data
Pixels is a Facebook code that you input in your website’s HTML. As soon as someone performs an action on your website, it triggers. It gets you data on page visits, video views, online orders, and button clicks.
- Using Audience & Page Insights
With this feature, you get insights on best times to post, best post formats, and some location-specific information, demographics and behavioural data about your page fans or custom audiences.
- Facebook Ads Manager
Using Ads Manager, you can create new ads targeting a certain interest group for your brand.
The above tips would certainly be a great Facebook marketing mix for your products.