The scope of Social Media Marketing is vast and complex. So here is a list of do’s and don’ts one needs to look out for while designing any online strategy.
Do: complete your social media profiles
Many businesses do not understand the importance of this. A profile is your business’ first digital identity. An incomplete profile looks unprofessional. Also, a complete profile makes it easy for your users to reach out to you.
Don’t: Different platforms the same strategies
Understand each and every social media platform is different and serves a different purpose. Every social media platform serves a different kind of people. So your strategy should change with every platform.
Plan a monthly strategy plan for every platform. For instance, for Instagram create a set of engaging stories that displays information about your product, or services. You can take polls or ask questions to engage with your customers. For Twitter, create posts that can fall into trending hashtags.
Do: Content Curation
This is a great and effective strategy for content marketing. Content curation simply means sharing of valuable information in the form of content or visuals. Content curation helps you reach out to a diverse set of people.
Don’t: Not knowing your audience
Do your research. Keep a close look at your competitors. Get to know your own audience. Do this by monitoring comments and engagements.
Conduct surveys, take polls on Instagram, Twitter and Facebook. Create festive engagement posts on Facebook to attract new followers and to increase engagement and response rate.
Do: Analyse results
Social Media Marketing and all the implied strategies are in vain if one does not analyse them for their effectiveness. This is the easiest way to measure your success in order to identify the true ROI of your online campaigns and strategies.
Don’t: Be anti-social
Engagement matters when it comes to social media marketing. Your brand has to keep up with the latest trends and find ways to incorporate those into your online strategies and campaigns. Your most important platforms are those where your audience is active on. Spend more time and resources on such platforms.
