Poor UI or non-user-friendly websites contribute to the increased bounce rate. People do not like to spend much time on such websites. UI has come a long way and is always updated with recent trends.
Let us take a look at the hottest UI design trends of 2018:
Typography
Typography is an essential part of any website. Text in big and bold fonts is a popular UI trend of this year. Why wouldn’t it be? It’s catchy, after all. This style is popular with flat and material designs. The big and bold text is mostly incorporated in headers, stating key phrases or likewise. One can also see such text included in GIFs or animation videos. It helps to enhance the readability quotient of the content.
Minimalism
The minimalistic design emphasizes simplicity. Design, especially in black and white, give off aesthetic vibes. Minimalism removes the need for surplus elements of designing in terms of colours, texture, and shapes. Though these designs are simple they rather look artistic.
Illustration and Digital Art
Vivid and bright coloured illustrations tend to catch anyone’s attention. They communicate faster than any text on the website. One can also use little animation with such illustration to make it more effective.
Hero Header
Hero header consists of hero images, text and navigation elements. Hero banner images are important. They are the first thing that user encounters on the website. Hero header has become popular as it presents an overview of the site’s most important content.
Split screens
Split screen is when one screen is divided into two parts. Each side can be used creatively to convey your say. One can use this layout to promote two separate services or products. One can play contrast based on colours. This layout also helps in encourage people to click on the call to action button.
These were top hot UI design trends of 2018. Let us know your favourite trends in the comments below.
