Why should your hotel have its own website?
At DigitalTokri Website Design Company in Pune, we help hoteliers create their own digital identity through SEO-ready websites that capture the “leads” that the hotels deserve. We help hotel businesses to get rid of the middlemen (OTAs) by helping the hotel websites rank higher in search engine listings.0
Irrespective of what industry your business operates in, a website plays a crucial role in attracting great opportunities. A website can also be used to achieve objectives and strategies that help companies to grow. There has been a drastic boom in the number of OTA websites that list all the hotels in an area and let the customer choose the one that seems best for them. Except, it isn’t as simple as that. We have explained in the simplest words why that is so.
Reasons Why A Hotel Needs A Website
- Don’t Depend on the Middlemen
Though their popularity has been increasing, it is not in your best interest to Depend On The Middlemen. Middlemen create Unfair competition by misrepresenting the hotels. Trademark websites draw boundaries to the online presence of hotels due to their rules, standards, and regulations. They have control over what people can see about your hotel. We have often seen hoteliers getting arm-twisted by these OTAs.Having an independent website gives you the freedom to show people what sets your hotel apart from other, typical ones.
- The website lets you reach your audience before the middlemen
Websites Let You Reach Your Audience Before The Middlemen. Middlemen often tend to favour certain hotels over the others. If they use algorithms, your hotel could be filtered out based on the criteria selected by the customers of the middlemen or the middlemen themselves. If you have a website of your own, you can increase traffic to it by well-positioned online advertising of your hotel.
Create your own digital identity
You can forge an identity of your own by having a website of your hotel. It gives you control over what prospective clients will see. Attractive visual content representing your hotel and positive reviews will boost your business. You can include external sources like Google Maps, Social Media, and YouTube on your website. It will help you gain and retain more interest in your website. It creates a noticeable online presence for your hotel.
SEO through organic search can bring your audience to your website
Individual websites help with promotions and increasing the number of customers to your website. Also, they bring in more visitors to your website. Since having your website gives you the freedom to put up the written content that best suits you, search engines like Google will show your website in unpaid, organic search results. This process called SEO or Search Engine Optimization can drastically change the number of visitors to your website, thereby increasing the number of your customers and brand value. Beat the competition and rank higher with SEO
SEO is perhaps the most important reason for you to be considering creating a website of your own for your hotel. That is because it has the potential to bring in revenue with little to no expenses. The words that you use on your website will determine your success. It gives you an advantage over your competitors, especially those of who are still solely dependent on the middlemen. Search is still the most significant online traffic referral
People always rely on search engine giants such as Google. Search is the most significant online traffic referral. Most of the traffic that comes to websites is not from advertisements or hyperlinks. But, from search results that display the closest thing, if not the exact thing that the user (in this case, your guest) wants.
At DigitalTokri Pune we can help you capitalize on the vast organic search that has great lead generation potential for your hotel. Get in touch with us today for a complete digital marketing solution for your hotel.