If you are someone who likes to follow the latest happenings in areas of your interest, you must have heard about unicorn marketing. A new movement trending big time in the business and marketing world, unicorn marketing is about achieving excellence in multiple spheres.
As for the term, it originated in the field of investment, calling a private business whose worth is over a billion dollars – a unicorn. It refers to exclusivity and being different from the norm, which is something very few can achieve.
I see it as something that goes beyond earning big bucks. For me, unicorn marketing is about winning your target audience over and striking a chord with them as no one else does. It’s a marketing strategy that helps you:
- Apply the right strategy that amplifies customer engagement for your product/service
- Emphasise on marketing campaigns that have worked exceptionally well
- Rank high on Google
- Attain exceptional click-through rates and high conversion rates
- Identify and implement marketing campaigns that have proven their mettle
For me, being a unicorn marketer is a dream come true for many as it encompasses a broad spectrum of qualities. A unicorn marketer is one who is:
The key driving force behind any exceptional endeavor is resourcefulness and out-of-the-box thinking. Unicorn marketing is about reaching untouched heights. Extraordinary marketers who qualify as unicorn marketers create unique marketing campaigns. That happens when one goes beyond established norms and launches a campaign that outdoes everything done so far.
Unicorn marketers are passionate about discovering new dimensions in everything that concerns their goals. They carry no preconceived notions or superiority complex about their abilities. They are eager to learn new things and integrate them into their campaigns in any way they can with a positive mindset.
Being organised enables you to stay focused and make quality use of your time in anything you undertake. It is no different for unicorn marketing. It helps unicorn marketers invest their valuable time in what is essential and channel their skills towards what’s important instead of beating around the bush.
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- Good Storyteller
As a child, I loved listening to stories that my grandparents used to narrate lovingly. I couldn’t wait to visit them during holidays to listen to stories all day long. Unicorn marketers know that it’s human nature to pay rapt attention to anything presented in a story format. They build marketing campaigns that captivate the minds of the target audience and get them to do what they want – win their trust to perceive the product/service appreciatively and make the purchase.
From what I have observed, unicorn marketers have a ravenous hunger for knowledge of the latest happenings concerning everything. They devote a lot of time to learning new things, encouraging their team members to do the same and deliver accordingly. Keeping tabs on what’s trending in the market and connecting with the customers accordingly is what works. Exceptional professionals like unicorn marketers do this consistently.
- Humble and Amiable
More than anything, I’m always touched by the humility and friendliness of people I interact with. Unicorn marketers are exceptionally insightful and sensitive to what people, not just their customers, want. They conduct themselves accordingly while interacting with people around them.
In a nutshell, unicorn marketers are committed to innovating and excelling beyond imagination. It’s an inspiration for me as well, and something I’m pursuing committedly so I meet the needs of my valuable clients and keep them happy.