Companies are hiring services of a trusted social media marketing agency to witness their sales and profits amplify. The buzzword here is social media marketing, a modern-day development that has taken every sphere of life by storm. Before the advent of social media, companies relied on traditional forms of marketing and advertising. While they had a wide targeted reach, they were expensive and time-consuming. Social media came in like a breath of innovation and altered the scheme of things. The concept of social media marketing took shape and began gaining popularity soon. Social media marketing agencies started providing specialized services that gave companies greater exposure instantly without costing a fortune.
Myriad Advantages of Social Media Marketing
Social media marketing has begun playing a key role in organizations’ growth. It provides a host of advantages to companies that adopt this way of thinking and marketing as it facilitates:
- Creating awareness about business and identity
- Building the brand
- Engaging with customers and signing up new ones
- Driving website traffic
- Enhancing sales and profits
- Achieving instant communication
- Obtaining customer feedback instantly
- Exploring new dimensions of creativity
- Striking a chord culturally, emotionally, and individually
- Cutting costs
It would be no exaggeration to say that the scope of social media marketing is expanding and is here to stay. According to research, in 2020, more than half of the world was actively engaged on social media. The scope for the numbers to expand is immense as different social platforms are yet to add a sizable number of people already on the Internet. This translates into major gains companies are slated to make by adopting social media marketing in 2021, which has already taken off.
Limitations Posed by Social Media Marketing
While the advantages of social media marketing are many, it’s also important to ponder over its limitations. Although the advantages of social media marketing outweigh the disadvantages, stepping ahead with knowledge of its limitations is highly recommended. Here are some cons associated with social media marketing for your knowledge:
Calls for Lack of Deep Knowledge of Social Media
If you’re not proficient with social media and its marketing techniques, you’ll hit a roadblock in due course. You have to learn a lot about social media and its operations, which does consume time and affect your marketing activities.
Demands Huge Efforts
You have to keep creating fresh and engaging content constantly. You need to keep in mind the trending tastes and likes of users, which can get quite taxing.
Knowledge of Different Social Media Platforms
Since there are a number of social media platforms that differ from each other in various aspects, having knowledge about them is important. Familiarising yourself with more than one or two of them can be time-consuming and overwhelm you.
Open to False Posts and Negative Comments
The freedom to air your views on the Internet freely allows people with bad intentions to express falsehoods and post mean thoughts about your company. Worse, they get away with it easily too and there’s not much you can do about it.
Taking proactive measures to counter these challenges can be undertaken, although it can get demanding. If handled tactfully, you can overcome the disadvantages to a large extent.
Stepping up Social Media Marketing Endeavors
It’s a known fact that the power of social media marketing has been on the rise in recent years. The COVID-19 pandemic that struck last year only augmented its scope and need in the business world. Situations like lockdown and restrictions of movement intensified its extent. Most people had enough leisure time during the lockdowns, which they started spending on social media. Companies across industries were prompt to realize the crucial role that social media was set to play in the coming times.
Also Read: Social Media Marketing: Do’s & Don’ts
Going forward, the promotion of business started taking place on social media in a big way. Doing business in the virtual space soon became a norm, which spilled into the current year 2021. It is social media marketing that has helped businesses tide over the tough times commendably.
Companies are therefore switching over to adopt this form of marketing, which experts opine, is here to stay even after the pandemic phase will get over.