At Digital Tokri SEO Company in Pune, we have a very comprehensive SEO strategy that includes factors that range from website design principles, content topics to advanced SEO concepts like LSI Keywords to fortify the Context of the Content, Long tail keywords, Linking/Siloing, Long-form content, Indexing and Ranking, Page Segmentation, Semantic Distance and Page Relationship. We have a formidable SEO blueprint that is reviewed and updated regularly to get the most of the available resources.

img

Digital Tokri's SEO Strategy can be summed as:

Website Design Principles + SEO Techniques + Content Ideas = PERFECT SEO Solution

In the above equation, the first two parameters pretty much remain the same (for all the GOOD SEO companies and experts), but the 3rd parameter (CONTENT IDEAS) changes and that parameter separates the BEST from the GOOD. In this article we will focus on the SEO techniques and Content, Website design is covered in a separate page here.

img

Why SEO Strategy Matters?

Let’s keep this short – So that there is no guess-work, everything follows a pre-defined path. A SEO Strategy helps in quicker execution of the SEO plan, minimizes errors, no going back and forth and helps implement the plan 100% accurately. At Digital Tokri Pune we have well-defined methodologies for all the Digital Marketing campaigns, be it SEO, PPC, Content or Social Media.

On-Page SEO Strategy

Any on-page SEO strategy has to be concocted around CONTENT, that’s an universal SEO law. So ours is nothing different, so the question is what sets our SEO methodology apart from that of the others. Well the answer is, our on-page SEO strategy is a combination of this established advanced SEO concepts and CONTENT Ideas. While SEO concepts are part of the “common knowledge" that all SEO experts share, content ideas are “proprietary". So when you combine the established SEO Concepts and Proprietary content ideas you have a unique SEO solution. And mind you at Digital Tokri we have no limit to the content ideas, they are abundant in here.

img
img

SEO Strategy | Content Ideas

Content is information. And information is the holy grail of the Search Engines. In layman’s terms our strategy is to publish as much useful information as possible. Our SEO strategy incorporates out of the box “Content ideas" combined with our proven SEO techniques. Our content analysts extract valuable information from various aspects of your business. These aspects may be your company policies, vision/mission, your services and products, your expertise, news and events related to your industry, your clientele and case-studies, whitepapers etc. Based upon the importance and relevance of these topics we create relevant content that is published on your official website, blog and social media platforms. Our strategy is to link this content to your “Core Area" pages to strengthen their context which is identified by the relevant keywords. More about Digital Tokri Pune’s content strategy, here.

We know the relation between keywords and Content

SEO Strategy | Keyword

For us keyword research is understanding the demand. Keywords or Search Terms are the “agents" or “vehicles" which show the visitors your website and also bring them to your website. Our SEO strategy at Digital Tokri is to create a strong bond between the keywords and the content. Unlike other SEO companies, we look at keywords from a broader perspective. While our aim is to rank at the top position for the most searched keyword, we also focus on the LSI-keywords, synonyms and close variants of the keywords. Keywords are placed strategically in the main content, heading tags, image captions, block-quotes, titles, footers, anchor text etc to fortify the relation between the surrounding content and keywords.

img
img

SEO Strategy | Keyword

For us keyword research is understanding the demand. Keywords or Search Terms are the “agents" or “vehicles" which show the visitors your website and also bring them to your website. Our SEO strategy at Digital Tokri is to create a strong bond between the keywords and the content. Unlike other SEO companies, we look at keywords from a broader perspective. While our aim is to rank at the top position for the most searched keyword, we also focus on the LSI-keywords, synonyms and close variants of the keywords. Keywords are placed strategically in the main content, heading tags, image captions, block-quotes, titles, footers, anchor text etc to fortify the relation between the surrounding content and keywords.

SEO Strategy | URL/Website Structure

We like to be tidy, neat and disciplined. And that is reflected by the way how we categorize information in a website. Search Engines love “STRUCTURED" presentation of information in a website, they like websites with perfect hierarchy. Our SEO strategists spend quiet a bit of time determining the hierarchy of information in your website, and this hierarchy is also reflected on the URL structure. This SEO approach helps in simplifying things and mapping right keywords to the relevant pages. This approach also removes “orphaned" pages, in fact, with such a structured methodology there isn’t any room left for orphan pages. With this “structured" strategy, your keyword (sets), URLs, and the information hierarchy, all are in perfect harmony. Also this method allows addition of more pages without having to change the basic URL structure. This is the level we go up to, to make sure your website SEO friendly.

For example:

Look at the URL structure of this page of this page: https://digitaltokri.com/seo-company-pune/strategy/

The keywords “SEO" and “Strategy" are part of the URL. So you may ask why not create the category “Strategy" first and then the SEO page like https://digitaltokri.com/strategy/seo-company-pune/. The reason why SEO is the base and not STRATEGY is because, of the two keywords, SEO has more importance compared to Strategy. Strategy cannot exist without SEO, hence in the URL you would find that the term “SEO Company Pune" forms the first level of the URL structure, and then comes the Strategy. So all the pages related to “SEO" are built on the category “SEO Company Pune". Using this method reinforces the context of the core service, i.e SEO.

To summarize:

Content Hierarchy = Website Structure = URL Structure
img
img

Linking and Siloing

As a seasoned SEO company, we know the importance of links and the role they play in the SEO scenario. Our strategy is to get maximum in-coming links for the core pages to your website to reinforce the relationship between the keyword and the content of the page. The sections in the long-form content are also inter-linked with the keywords in the anchor text. Its not only about the in-bound links, we also link to other authority websites to attest the authenticity of the information presented on the website. In a nutshell all the information relevant to your core services/products are linked to those pages.
For example in this page you would find links pointing to core services like Digital Marketing and SEO.

Titles and Meta Tags

Our content writers create smart and witty page titles and meta descriptions that cover whole range of related keywords.

Google Structured Data

As a seasoned SEO company, we know the importance of links and the role they play in the SEO scenario. Our strategy is to get maximum in-coming links for the core pages to your website to reinforce the relationship between the keyword and the content of the page. The sections in the long-form content are also inter-linked with the keywords in the anchor text. Its not only about the in-bound links, we also link to other authority websites to attest the authenticity of the information presented on the website. In a nutshell all the information relevant to your core services/products are linked to those pages.
For example in this page you would find links pointing to core services like Digital Marketing and SEO.

Titles and Meta Tags

Our content writers create smart and witty page titles and meta descriptions that cover whole range of related keywords.

img
img

Use of Info-Graphics and Audio Visual Media

“A picture speaks thousand words", they say and a video much more. Content is not only textual, content also comes in the form of Images, Charts, Presentations and other graphics. Hence our SEO methodology stresses on the use of these “info-graphics" to supplement the textual content. Videos are even better than info-graphics and we are already on top of it! At Digital Tokri content is created in all formats. So why stick to textual content? becuase Search Engines can only understand textual content, they do not understand Audio Visual and Graphics.

Updating the Information

Businesses are in flux, things are changing all the time. Our SEO strategy requires updating the information as and when the new one is available. We strive to present the most up-to-date information. This approach makes your website a “cultured gentleman" in the eyes of the search engines. With our SEO methodology, you will find that the information on your website is dynamic.

img
img

Off-Page SEO Strategy

In the Off-Page SEO strategy we concentrate on the Local SEO, CITATIONS, Link Building, Content Marketing, Social Media. Here (In Off-Page SEO) too our strategy is concentrated on Content. We create distinct content to be posted on other websites. Largely this content is related to industry your business belong to. To implement this SEO strategy successfully,we maintain a synchronized SEO process, that means your content across all the pages on the internet have the same information.

TF-IDF

Our SEO analysts are well versed with the advanced SEO concepts like TF-IDF and its relation with Keyword-density. For example, there are multiple pages talking about "SEO" but how do you "instruct" google to pick the right page for the keyword "SEO STRATEGY", we know how it is done.

Link Building

One of the main factors in our SEO Strategy is "Link Building". Our Off-Page SEO team spends considerable time submitting your website to various directories and Web 2.0 portals.We build in-coming links by publishing high-quality, informative, and valuable content on other websites and blogs. These articles are in the format of descriptive blog posts, guest articles, forum postings, blog comments, genuine answers on Q/A sites, Facebook posts, Tweets, dictionary definitions, etc.

Local SEO

We look at LOCAL SEO from a broader perspective. Our Local SEO strategy focuses mainly on Google My Business. We make complete use of all the features available on My Business Listings. We add all the services and products offered by your business and this information is updated periodically. We publish periodic "posts" in your Google My Business account to highlight your products and services.

Local CITATIONS

CITATIONS are an important part of our Local SEO. We "mark" your business on local search engines and map services with keyword-rich NAP information to strengthen and fortify your business identity.

Summary

Well, that’s it. We employ a very very comprehensive strategy that encompasses the entire envelope of the SEO. So if you want to get