Search Engine Marketing (SEM) is nothing but improving the website traffic by purchasing Ads on the search network which includes Google search, Bing search, Yahoo search, etc., SEM enables the Ads to appear on Search Engine results pages (SERPs).
Pay per Click (PPC) is the most commonly used bidding type. It means, when the Ads appear on SERPs, the Advertiser is charged for every click that the Ads get. No matter how many times the Ads appeared, the charges are calculated on per click basis. There are other bidding types also available like CPM (Cost per thousand impressions), CPA (Cost per Acquisition), etc.
For a successful SEM strategy, three elements are the most important ones:
Be it a PPC campaign or a CPM one, based on the customer’s objectives, we have devised proven SEM strategies. We focus majorly on these three elements to make the SEM work for you & bring in fruitful results while spending less.
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