Search Engine Optimization

SEO or Search Engine Optimization is the process of optimizing a website so that people can easily find it via search engines like Google & Bing.

So, in order to make a website search friendly or you can say SEO friendly, marketers implement a lot of strategies to achieve the desired results. However, the dynamics of SEO have changed drastically over time – A decade back, SEO meant a lot of exercise in terms of posting links on various sites which we comprehensively call as Link building. This is the best off-page activity exercised even today but the execution & precision has changed.

Search Engine Optimization

Now, Search engines like Google have changed their algorithms big time in order to give ranking based on a lot of factors. Whether or not a website will have a good SEO, you can conclude if you have affirmative answers to these questions:

On page

Are the pages of the website well written & have relevant & meaningful Content

Does the web pages have relevant keywords which people search for

Are there ample images, videos & articles on the web pages related to the product or service that the website is promoting

Does the architecture of the Website enable search engines to crawl easily

Is the website mobile friendly

Do the various URLs of the website contain related keywords

Is the HTML optimized with reference to having proper Titles, description & overall structure

Off page

Authority of the brand based on links, discussions among groups, etc.

How engaging is the content to keep the visitors hooked

Does the website’s history shows linearity

Does the website has many links pointing towards it in authoritative web pages

Is the website Spam Free

Social Reputation of the website, etc.

In a nutshell, to have a working SEO strategy, you have to work a lot on both On page & off page strategies. And we also believe that “Content remains the King.” To achieve greater results in organic search, a lot of fresh, engaging & relevant content is the key to success. Articles, Blog posts, social posts work really well to enhance the organic presence. And not to mention that it is a long process & gives results only if sustained for a long period of time.


We work on new & old website optimization to make it search friendly & to ensure it gets an enhanced organic presence we focus on both on Page & Off Page optimization through SEO best practices

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