SEO or Search Engine Optimization is the process of optimizing a website so that people can easily find it via search engines like Google & Bing.
So, in order to make a website search friendly or you can say SEO friendly, marketers implement a lot of strategies to achieve the desired results. However, the dynamics of SEO have changed drastically over time – A decade back, SEO meant a lot of exercise in terms of posting links on various sites which we comprehensively call as Link building. This is the best off-page activity exercised even today but the execution & precision has changed.
Now, Search engines like Google have changed their algorithms big time in order to give ranking based on a lot of factors. Whether or not a website will have a good SEO, you can conclude if you have affirmative answers to these questions:
In a nutshell, to have a working SEO strategy, you have to work a lot on both On page & off page strategies. And we also believe that “Content remains the King.” To achieve greater results in organic search, a lot of fresh, engaging & relevant content is the key to success. Articles, Blog posts, social posts work really well to enhance the organic presence. And not to mention that it is a long process & gives results only if sustained for a long period of time.
We work on new & old website optimization to make it search friendly & to ensure it gets an enhanced organic presence we focus on both on Page & Off Page optimization through SEO best practices
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