Social media optimization (SMO) is the process of enhancing the awareness about a product or service by utilizing a number of social media channels and online communities. This helps in generating viral reach & hence greater publicity.
Social media optimization includes using social networking sites such as Facebook, twitter, LinkedIn, etc., Not just these, but channels like RSS feeds, bookmarking sites, forums, video and blogging sites also play a major role. SMO is quite similar to SEO (search engine optimization) as the goal is common - to drive traffic to your Web site.
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