The Covid19 pandemic has sent the entire global economy for a toss; businesses have taken a hit across industries. However, the post-lockdown era is seeing brands competing frantically for attention and survival. Business growth is now going to depend on the strategies, proactive approaches, and certainly capital infusion.
As we start to see the light at the end of the pandemic, more and more companies will look to rebrand. Repositioning brands is what will be required for the post-pandemic future. Rebranding is a tough call for any business. However, we at Digital Tokri provide professional help to guide you through.
8 Tips for Rebranding Your Company
Let me take you through the various mechanisms that we deploy for rebranding your product/services in the post-Covid era.
- Partial/Full Rebranding
While rebranding a company it is essential to understand if a complete rebranding is required or partial would suffice. Partial rebranding requires adjustments in visual identity whereas full rebranding is a complete redo.
Together with your management team we would discuss and ascertain the need for a partial or full rebranding.
- Revisit Marketing Campaigns
Businesses must realign their existing marketing strategies according to the pressing demands on the customers. Using Omnichannel marketing is a great way, to begin with. You would need to increase personalized interactions with the customers.
Besides, you may add video marketing into the mix which will work wonders considering that even when the lockdown ends, social distancing will continue being a key norm. People will start valuing online resources more than ever, especially videos. Brands that are quickest to create video-centric identities will fare better in this keenly contested arena.
- Focus on the strengths of your brand
Every brand adds value to society. For instance, Gold’s Gym focuses on keeping individuals fit and healthy. So, we would approach branding more intuitively, and highlight the brand strengths. For example, if you are a shoe manufacturer, we would execute a product branding only based on one unique characteristic that stands out, instead of talking about comfort, cost-effectiveness, accessibility— all at once.
Suggested Read: https://digitaltokri.com/blog/increase-business-sales-by-digital-marketing/
- Get an efficient CRM Tool
At Digital Tokri, we would assess your current Customer Relationship Management, CRM tool and help you get one if the current one doesn’t serve the purpose. A good CRM allows brand marketers to acquire analytics and actionable data regarding customer lifecycle, funnels, etc. This would help you in sending targeted CTAs, emails, messages, offline invites, and more to your target audience.
- Rejig Product Offerings
Post-Covid customer requirements are expected to see a massive and unexpected change. Due to resource limitations, the focus will be on purchasing essentials rather than splurging on luxuries. So, we would help you identify and target the essential product segment and come up with something that fits the description.
For instance, if your business deals only in luxury furniture, you may shift focus towards functional workstations and regular household items that can cater to the professionals.
- Promote Philanthropic Activities
A brand that invests in philanthropic activities in these times will surely gain customer trust and enhanced credibility in the long run.
- Focus on Longevity
We would brainstorm and work towards generating ideas towards building the longevity of your brand.
- Slow & Steady moves
Small changes can be effective in refreshing your brand image. Modernizing the look and feel of your brand image can and should be taken in baby steps (fonts, color, or taglines) unless there are overwhelming reasons for wholesale change.
Also Read: https://digitaltokri.com/pros-and-cons-of-social-media-marketing/
Conclusion
A brand is a series of perceptions, but those perceptions become facts in the minds of buyers. You must take your rebranding seriously, as it is the face of your business to the outside world. Come to Digital Tokri and together we shall weave your success story.
