Paul Rand, the pioneer graphic designer and the man behind the logos of IBM, Westinghouse & UPS, and other major US companies, defines a logo as, “If, in the business of communications, ‘image is king,’ the essence of this image, the logo, is the jewel in its crown.”
This statement very clearly states the importance of logo. An easy way to understand its importance is to look at some logos of everyday objects around us. For example, the McDonald’s logo instantly fills us with a warm feeling. The golden arches of ‘M’ (its logo) have become synonymous with fast food culture. Similarly, Apple’s logo symbolizes sleekness, elegance, innovation, and simplicity.
So, what does it tell us? The best logos are the ones that give the viewers a sense of you. Remember, logos are used on various platforms and in various formats. Hence, the chances of fine details getting lost are high. A good logo should have a few elements, each of which can be identified easily and is integral to what you want to communicate.
This logo of astyle.it is an example of a logo that does not communicate the right message. The wild imaginations that go into the design of the letter A are very questionable. We know what you are thinking! No, designing a logo will not burn your pockets, and what if we say that it would be rather free? Believe it or not, the advancements in technology have now enabled small or big business owners to manage their assets ( such as website content, social media, and even Google business). Today, we have various AI tools that can help you achieve your goal. Similarly, we have free AI logo generators that will help you in designing a logo for your company. Through this blog, we are going to introduce you to such free AI logo generators.
One of the most common and user-friendly online graphic tools is Canva. In a short time since its inception, Canva has become the most sought-after for creating stunning visuals without any previous design experience. This being one of the greatest advantages, Cava is an easy-to-use tool that caters to any design need, starting from website UI, whiteboards, video editing, and social media creatives to making logos; anything related to design can be done with the help of Canva. With thousands of free templates, illustrations, and icons, the Canva logo maker can help you create the logo for your business. Though Canva has a premium version with added benefits, the version of Canva is pretty impressive.
Also formerly known as Logojoy, Looka is an AI logo generator exclusively. Similar to Canva, Looks is also a user-friendly and easy-to-use AI tool.
Upon logging into Looka, it prompts you with a series of questions to understand your style and then generates logos tailored to your preferences ( as shown above). You can either pick any of the suggested logos or start creating your own. This AI logo generator is ideal for entrepreneurs and small business owners with no prior design knowledge.
A lot of you might have heard of WIX as a website builder. However, this AI logo generator isn’t just for building websites. It is a free logo generator that is similar to Looka; it prompts certain questions to understand your brands and suggests a few logos that can later be personalized.
The next free AI logo generator is LogoMakr. Similar to any other AI logo generator, this one also has ready-to-use templates, icons, and color palettes to explore. Another advantage of this tool is that it also has a mobile app version, which makes it more desirable. This tool can be used by graphic designers or design enthusiasts to make designs, as it needs some design knowledge.
The next free AI logo generator to follow the list is Tailor Brands. The biggest advantage of this tool is that it takes the guesswork out of logo creation. It uses AI to analyze your preferences, prompt some questions to understand your business, and generate logos tailored to your brand. There is more to this tool; it helps manage various other aspects of your business as well.
A very lesser-known free AI logo generator tool is Logo. It is a creative playground wherein the AI is employed to suggest design elements based on your input. It has an elaborate prompt wherein it asks for the company name, the tagline, the brand, and the color you would like to pick, followed by a style ( refer to the image below).
In the above image, we can see how we selected the business name to be ‘Fashion,’ the slogan (‘suits to fit everybody,’ the keywords being inserted, and the color we picked were all shades of red. This tool allows you to experiment with various combinations and customize any suggestions generated as well. This tool is ideal for anybody with no prior experience in design.
DesignHill is another free AI logo generator that keeps it simple but is effective. This tool has an easy five-step process to help anyone design or generate an AI-generated logo. It starts with entering your brand name, choosing logo styles or templates, generating a logo, and customizing.
Namecheap offers a comprehensive branding solution, along with a logo generator. Similar to other AI logo generators, it also prompts questions to analyze your brand and suggests logos to match your brand.
This image refers to the logo of Tira Tura ( as generated by us), a swimwear brand. Namecheap logo maker offers a smooth design experience and allows you to experiment with various elements to better represent your brand.
True to its name, FreeLogoDesign offers a simple and free solution for creating logos. This tool guides you through the process, ensuring that even those with no prior design experience can craft a professional-looking logo.
Hatchful is a free tool of Shopify to help small business owners and entrepreneurs to help generate logos. It tailors the logo based on the information you feed in and delivers a range of options to choose from. (refer to the below image to check a sample logo generated by us)
Today, the power to shape your brand’s identity lies at your fingertips. The above-listed AI logo generators act as a gateway to your creativity and generate logos that resonate with your brand identity. A point to be noted here is that these tools also have premium versions with added advantages that can be availed whenever the need arises.
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