If you are someone who likes to follow the latest happenings in areas of your interest, you must have heard about unicorn marketing. A new movement trending big time in the business and marketing world, unicorn marketing is about achieving excellence in multiple spheres. As for the term, it originated in the field of investment, […]
Lead generation marketing is considered the most important element in a company’s marketing arsenal. It is said that nothing will lower your success in a business faster than a lack of new leads. So, what is Lead Generation Marketing and how is it useful for business? What is Lead Generation in Digital Marketing? Let us […]
Since January of 2021, there’s been a lot of buzz around poor-performing Facebook ads post-launch of ATT (App Tracking Transparency) from Apple. But what are the actual changes or the impact on the results so far? Well, Let me take you through all you need to know about this event. Background With the release of Apple’s iOS […]
Did you know if you do not perform intent-based keyword research, you are wasting your time? So what’s all the hype about it? Well first, let’s talk about how to perform keyword research in the right way. Searcher intent (also known as “user intent”) is the motive a person has for carrying out a query […]
Adapting your brand and customer service as well as digital presence to suit the new normal post covid19 will help you bounce and boost your business.