Covid-19 is the biggest challenge that the hospitality industry has faced globally till date. It is having a dramatic effect on every aspect of our lives, presenting a once-in-a-generation test of business continuity and planning. The hospitality industry in India contributes to approximately 10 percent of the GDP. Prior to the global pandemic, tourism & […]
In today’s era where technology has sway over everything, social media has pervaded every facet of our life. It’s a tech-driven communication tool that has influenced not only the way we communicate, perceive experiences and think, but also the way we now operate in the virtual world. The power of social media and the Internet […]
Whether you are engaged in content marketing or digital marketing, you know the role that keywords play in grabbing the top slot in search engines. Keywords are terms or phrases that sum up the topic being explored by users at any point. As the term suggests, a keyword is the most important word which is […]
SEO is a critical element of digital marketing. It can not only help a business to improve its brand’s exposure, but also generate leads, drive conversions and make money for the business, while building trust and relationships with consumers. SEO is the process of improving your website and online presence, both on-page and off-page to […]
Social Media Marketing is increasingly being used by businesses for the acquisition of new clientele. More than a fad, it is a viable solution for lead generation, higher ROI, increased CTR and better engagement with customers. There are a number of social platforms for digital marketing; however the challenge is which social media channels you […]
Hit by the Covid-19 slump and nation-wide lockdown, businesses are experiencing major impacts, no matter how established they are. It is extremely challenging for most businesses to keep their financial wheels turning during these trying times due to less revenue churning and overall uncertainty in the global financial environment. Dynamic & Evolving Marketing Strategies To […]
The world is reeling under the devastating coronavirus crisis. India has been under the ‘world’s biggest lockdown’ spell, which has brought economic activity to a standstill. Virtually every industry, including real estate, has borne the brunt of the COVID-19 crisis across the world. Businesses, jobs, economic activity, education and many other spheres have been affected […]
We have attuned ourselves to a lifestyle in which technology, specifically social media, reigns supreme. The importance of social media today extends phenomenally to promotion of your brand/ product/ business today. Experts unanimously advise new businesses to integrate social media with their enterprise. Building brand awareness on social media has become the key to excelling […]
Lockdown is the talk of the town right now, but most of us must have heard this word for the first time in our life. Lockdown means to stay indoors and restrict your movements in the outside world. Well, human is a social animal and now when we have to practice social distancing, it is […]
Introduction The novel COVID-19 is taking over the world, and there is very little that one can do to protect oneself from infection. Doctors and researchers are fighting tooth and nail against the deadly virus. The world is staring at death and destruction in the face, but do you know that only a few simple […]
