Be a part of
Digital Tokri

Key Responsibilities

Campaign Strategy & Management:

• Plan, create, and execute effective SEM strategies across Google Ads, Meta Ads, Linkedin, and other platforms.

Optimization:

• Continuously optimize campaigns to improve performance metrics (CTR, conversion rates, quality scores) and meet KPIs.

Keyword Research:

• Perform in-depth keyword research and analysis to identify opportunities and trends for better targeting and audience reach.

Ad Creation:

• Write compelling ad copy and test variations for better performance.

Bid Management:

• Monitor, adjust, and optimize bids for cost-effectiveness and optimal performance.

Performance Tracking:

• Analyze and report on campaign performance using tools like Google Analytics, SEMrush, and other relevant platforms.

A/B Testing:

• Conduct A/B testing on ads, landing pages, and other elements to continually enhance campaign performance.

Budget Management:

• Manage SEM budgets, ensuring campaigns are delivered within budget and goals are met efficiently.

Collaboration:

• Work closely with SEO, content, design, and development teams to ensure alignment between paid and organic strategies.

Market Research:

• Stay up-to-date with SEM trends, algorithm changes, and best practices to maintain a competitive edge.

Qualifications:

• Experience: 3-5 years of experience in SEM and paid search campaign management.
• Technical Skills: Proficient in Google Ads, Meta Ads, Linkedin Ads, Google Analytics, and other SEM tools (experience with tools like SEMrush or Ahrefs is a plus).
• Analytical Skills: Strong data-driven mindset with the ability to analyze large data sets and derive actionable insights.
• Certifications: Google Ads certification (preferred) or other relevant SEM qualifications.
• Creativity: Ability to craft engaging ad copy and create testing strategies to improve results.
• Communication: Strong written and verbal communication skills, with the ability to present campaign insights and recommendations to stakeholders.
• Time Management: Ability to manage multiple projects and campaigns in a fast-paced environment.

Job Type

• Full-time

What We Offer

• Competitive salary and performance-based bonuses.
• Opportunities for professional development and career growth.
• Collaborative and innovative work environment.

Employment Type

• Full-time