Be a part of
Digital Tokri

Key Responsibilities:

• Campaign Strategy & Management: Plan, create, and execute effective SEM strategies across Google Ads, Meta Ads, Linkedin and other platforms.
• Optimization: Continuously optimize campaigns to improve performance metrics (CTR, conversion rates, quality scores) and meet KPIs.
• Keyword Research: Perform in-depth keyword research and analysis to identify opportunities and trends for better targeting and audience reach.
• Ad Creation: Write compelling ad copy and test variations for better performance.
• Bid Management: Monitor, adjust, and optimize bids for cost-effectiveness and optimal performance.
• Performance Tracking: Analyze and report on campaign performance using tools like Google Analytics, SEMrush, and other relevant platforms.
• A/B Testing: Conduct A/B testing on ads, landing pages, and other elements to continually enhance campaign performance.
• Budget Management: Manage SEM budgets, ensuring campaigns are delivered within budget and goals are met efficiently.
• Collaboration: Work closely with SEO, content, design, and development teams to ensure alignment between paid and organic strategies.
• Market Research: Stay up-to-date with SEM trends, algorithm changes, and best practices to maintain a competitive edge.

Qualifications & Skills:

• Experience: 3-5 years of experience in SEM and paid search campaigns management.
• Technical Skills: Proficient in Google Ads, Meta Ads, LinkedIn Ads, Google Analytics, and other SEM tools (experience with tools like SEMrush or Ahrefs is a plus).
• Analytical Skills: Strong data-driven mindset with the ability to analyse large sets of data and derive actionable insights.
• Certifications: Google Ads certification (preferred) or other relevant SEM qualifications.
• Creativity: Ability to craft engaging ad copy and create testing strategies to improve results.
• Communication: Strong written and verbal communication skills, with the ability to present campaign insights and recommendations to stakeholders.
• Time Management: Ability to manage multiple projects and campaigns in a fast-paced environment.

What We Offer:

• Competitive salary and performance-based bonuses.
• Opportunities for professional development and career growth.
• Collaborative and innovative work environment.