Be a part of
Digital Tokri

SEM Strategy, Execution, Optimization & Management

• Develop, implement, and manage end-to-end SEM strategies across Google Ads, Meta Ads, LinkedIn Ads, and other paid platforms.
• Optimize campaigns continuously to enhance CTR, CPC, CPA, ROAS, Quality Score, and conversion rates.
• Perform strategic bid and budget management to achieve campaign goals efficiently.
• Execute A/B tests for ads, landing pages, and audiences to refine targeting and improve results.
• Track and analyze performance using Google Analytics, Google Tag Manager and platform dashboards.

Qualifications & Skills

• 4–5 years of experience in SEM, and performance marketing.
• Proven track record of running high-performing paid campaigns strategies.
• The ideal candidate will possess strong leadership and people management skills, with the ability to motivate, guide, and develop team members.
• Strong problem-solving and decision-making abilities, able to address issues promptly and efficiently.

Technical Skills

• Expertise in Google Ads, Meta Ads Manager, LinkedIn Ads, Google Analytics, Tag Manager, Search Console.
• Experience with SEM tools like SEMrush, Ahrefs, and social analytics or listening tools.
• Strong understanding of campaign KPIs, attribution, and performance optimization.

Analytical & Strategic Skills

• Data-driven mindset with the ability to interpret complex datasets and extract insights.
• Experience with A/B testing, funnel optimization, and ROI-driven strategy building.
• Strong budgeting and media planning skills.
• Strong leadership skill compelling ad copies and engaging social content.
• Excellent presentation, reporting, and communication skills.
• Ability to lead & collaborate with creative teams and guide design requirements.
• The role also requires strong interpersonal and conflict-resolution skills to maintain a positive and productive work environment.

Compensation & Benefits

• Comprehensive medical insurance
• Budget- 4LPA-5LPA
• 5 days working (Monday to Friday)
• sick leave, paid leaves and company-observed holidays
• Opportunity to work with one of the finest Digital Marketing team.

Roles and Responsibilities:

• Convert PSD or Figma designs into responsive, pixel-perfect web pages using HTML, CSS, JavaScript, and Bootstrap.
• Develop, customize, and maintain WordPress websites, themes, and plugins.
• Design and implement user-friendly, responsive interfaces to ensure an excellent user experience across devices.
• Collaborate closely with UI/UX designers and developers to deliver high-quality web solutions.
• Develop backend functionalities using PHP and integrate them with WordPress where required.
• Design, manage, and optimize MySQL databases to ensure data integrity and performance.
• Integrate third-party APIs, CRM systems, payment gateways, and other external services into websites.
• Optimize website speed, performance, security, and SEO following industry best practices.
• Troubleshoot, debug, and resolve frontend, backend, and WordPress-related issues.
• Maintain websites, implement new features, and ensure compatibility across browsers and devices.
• Stay updated with the latest trends, tools, and technologies in WordPress and full stack development.

Required Skills:

• Bachelor's degree in Computer Science, Engineering, Information Technology, or a related field.
• 2 to 3 years of proven experience in Full Stack Development.
• Strong hands-on experience with WordPress development, including custom themes, plugins, and page builders.
• Strong knowledge of HTML5, CSS3, JavaScript, jQuery, and Bootstrap.
• Proficiency in PHP and experience working with WordPress architecture.
• Experience with MySQL databases and SQL queries.
• Experience integrating third-party APIs, CRM systems, and payment gateways.
• Ability to write clean, scalable, secure, and maintainable code.
• Good understanding of website performance optimization, security, and SEO best practices.
• Experience with Git/GitHub version control.
• Strong problem-solving, debugging, communication, and collaboration skills.

Preferred Skills:

• Experience with WooCommerce customization and development.
• Familiarity with Laravel or React.js is an added advantage.
• Knowledge of website deployment, hosting environments, and server management.