Healthcare marketing has undergone a profound transformation in recent years. One of the reasons for this is the widespread use of mobile phones with internet access. People have access to everything or want access to everything at their fingertips.
And so they naturally expect to seamlessly book an appointment at the hospital or browse the whereabouts of a doctor, and clinics nearby also through a phone. Realising this, the healthcare industry too has decided to tap into the tapestry of digital marketing to effectively reach and engage with patients in today’s digital environment. However, like in every field, there is a lot of competition, even in the healthcare industry. So, how does one ensure we stand apart in this cutthroat competition? Through this blog, we will assist you in creating a digital marketing strategy to help you achieve your business goals.
This leads us first to objectify the three goals that every healthcare establishment wants to achieve:
Now, let us create a plan for digital marketing strategy for the healthcare industry.
Without establishing a compelling and engaging social media presence, no digital marketing strategy is complete. Having a social media presence is vital for connecting with your patients and building trust. Consistent posting, engaging with your audiences, posting stories, sharing tips, etc, helps your audience get accustomed to your clinic, establishment or hospital, your practices, doctors or even administrators. You can also generate traffic with sponsored social media posts.
The social media efforts of a healthcare establishment should be to:
SEO, also known as search engine optimisation, is another vital component of an effective digital marketing strategy. Let us break it down for you. Imagine that you are a dentist and have opened a clinic near your home or a preferred location closer to home. Now, your goal is to ensure that people near your clinic visit or find your clinic when they need one.
So how do we do it? That is when local SEO comes into play. Implementing Local SEO measures will help you reach the top of Google when people search for ‘Dentists near me’ on Google. Here, ‘Dentists near me’ is a keyword, and similarly, with local SEO implemented, we can be assured that your dental clinic will always be top of the Google list when relevant keywords or searches are being done. Since your clinic is local and your goal is to increase the footfall of the patients locally, this technique would work.
Similarly, global SEO puts you on top of the Google search when you aim to come on top of all hospitals (bigger establishments) either in your state or throughout India. Refer to the image for a better understanding.
Along with it implementing SEO accordingly to your website will also enhance your SEO efforts of receiving higher ranking. We have already established how SEO increases visibility, making it easier for potential patients to discover the services you offer.
The third important component of an effective digital marketing strategy is Google Ads. Google Ads enables you to target your audience based on factors such as location, gender, age, pay and even the service your audience is looking for. The digital marketing team has means and ways to find the keywords that best perform for your hospital, clinic or establishment, analyse the persona of the people doing these searches and conceptualise an ad campaign to target them. This will also enhance visibility, increase footfalls and build brand awareness.
The instinct of anyone today is to first google about the business before engaging in any service. So, it is important to ensure that your establishment’s Google My Business Page is optimised. Having clear information about work hours, a functional contact number, a website, and Google reviews, along with a map, is your first step to ensuring your Google My Business page is responsive and up-to-date. Refer to the image below to understand better.
Websites are another important part of a digital marketing strategy because Google ads, social media ads and Google My Business page will eventually lead your audience to your website. And since we already mentioned at the start how everyone is checking through their phone, it is important your website is mobile responsive and is easy on the navigation part. Check your website loading time, cut down on heavy images and videos and ensure the content is easy to scan through.
People landing up on your website have questions, and they need instant assistance with those questions and queries. Failing to address them in real-time will retreat them and fail all of the digital marketing efforts. Also, it is necessary because answering a call 24*7 is humanly impossible and instead, having a chatbot to help with basic engagement will work best for your healthcare establishment.
Always remember that digital marketing strategies need continuous monitoring and optimisation. Checking social media growth, post engagement, Google ads performance, google reviews, etc, is a guaranteed step to ensure that you get maximum results from your digital marketing efforts.
From everything above, we can conclude that combining digital marketing strategies with healthcare will lead the healthcare industry to a transformative era. Digital marketing helps in redefining everything we know about healthcare marketing. Digital marketing helps healthcare industrialists to strategically plan, engage with target audiences and increase brand awareness.
Looking to transform your healthcare marketing with proven digital strategies? At Digital Tokri, we specialize in creating customized digital marketing solutions that increase patient footfall, enhance brand awareness, and build long-term loyalty. Whether it’s optimizing your SEO, running high-impact Google Ads, or building a responsive website, we ensure your healthcare brand stands out in the competitive landscape.
Let’s make your healthcare establishment the first choice for your patients!
Contact Digital Tokri Today for a free consultation and take the first step toward achieving your business goals.
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