Marketing education is as crucial as any other product or service. Digital Marketing strategy for higher education institutions is important to make students aware of what you’re offering. What is visible is what will sell! You need to represent your university digitally in the best manner possible to attract potential students for admission. In this era where digital presence is a must for any company, institution, and even Govt., you cannot but ignore higher education marketing strategies. Digital marketing is an affordable, effective way to reach out to potential students and display why they must choose your university over others.
People of all ages simply turn to the Internet, where they can get their answers at the drop of a pin. That’s why digital Marketing strategy for higher education institutions is indispensable. The fact that prospective customers are already seeking you out online, you can educate, instruct, and convince them rather easily.
But you need to use the right tools and channels to succeed. Let us explore a framework to attract students using higher education digital marketing strategies.
You must get your campus found on Google. Search engine optimization (SEO) is a medium to implement practices that increase your visibility and rankings in Search Engines. It is a critical digital marketing strategy for educational institutes.
Optimizing your website involves placing these important keywords in multiple locations so that search engines like Google associate them with your site and rank you higher in searches for them. Effective SEO will have a very high ROI. So, how do we use SEO?
Website: Having a functional, user-friendly website with good site speed allows more and more users to conveniently access your website. Your website should be mobile-friendly, too!
Content: Content is the king. Having engaging and targeted content will attract more users. Include articles, blogs with keywords, search-optimized website pages, and internal links throughout the site.
Backlinks: Build incoming links to your site from other websites. The number of such links will improve your website’s relevance and authority.
Don’t miss this huge opportunity to connect with students actively searching for a career, a course, a program, or any other learning environment. Use the SEO effectively.
With a smart digital Marketing strategy for higher education institutions, you’ll have an affordable, consistent source of leads for your institution.
Students are very active on social media. Use it to communicate directly with those who are deciding on their education. Use platforms such as Instagram, Facebook, and Twitter to initiate conversations with potential students. Social media posts help you draw potential students to your university’s website. You may design blogs that provide them with general information, like a list of thongs they must carry for their first semester away at college. Users may share these blogs/ write-ups with their friends; you may double your website traffic, too!
Instagram is a great digital marketing strategy for higher education institutions. Share photos of your campus, activities, etc., that would help students understand what kind of life they would lead on your campus.
To execute higher education marketing goals digitally, content marketing is extremely important. Good content will facilitate gaining traffic to your institution’s website. Create unique content in the form of blogs, articles, webinars, infographics, videos, etc. Using relevant keywords, you can also help boost your SEO so that your search ranking improves.
The content you create might include things like Videos, articles and blog posts, eBooks, White papers, case studies, etc. Blogs are the quickest and easiest way to implement a content marketing strategy. Blogs can cover a variety of topics relevant to your target audience.
Create engaging articles about the events on your campus, educational choices and majors, future career paths, and other related topics. To succeed with higher education content marketing, you must publish valuable, engaging content consistently – not just every once in a while – and optimize your content for search engines using targeted keywords.
Email marketing can significantly boost higher education enrollment and help you engage with members of your community like parents, current students, and alumni. It is one of the best ways to communicate with potential students. almost one-on-one.
Based on your subscription list, you can then start sending information about your campus or educational programs to the addresses you have. You may also consider simply creating an email list where potential students can sign up to receive information, or parents of college-age students can receive updates about enrollment dates, and so on. Sign-up locations should be highly visible on your website, and the benefits of receiving messages from you are clearly stated.
Capture the email addresses of your website visitors and build relationships with new subscribers by using autoresponder campaigns and a regular newsletter. Provide consistent, valuable content for your subscribers.
Visuals are always more appealing and should be a critical part of your creative content plan. Create videos that help convey your institution’s message in the best possible way. The topics could include virtual campus tours, FAQs, events, interviews of the leadership, testimonials, and success stories. You could also have a live Q&A session.
The success of such campaigns may be easily measured by tracking social media likes and comments, video views, form submissions, and applications.
Podcasting is another effective digital marketing strategy for Universities. You may publish a podcast addressing academic and administrative topics. In your episodes, communicate with your current and prospective students, alumni, faculty, etc., and discuss topics related to your institution.
That was a smart framework for a Digital Marketing strategy for higher education institutions. If you find it too intimidating or technical to do it yourself, connect with us at Digital Tokri, Pune’s leading digital marketing firm. Our skilled team will help you design the best strategy and create a customized SEO and content plan for your institution. Get prospective students consistently with us at Digital Tokri.
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