In 2019 almost 80% home-buyers search for real estate properties online before actually buying it. And this is number is even bigger in the big cities like Pune where real estate is booming. Over the last few years, digital marketing has overtaken outdoor advertising as the main marketing channel for real estate businesses. Lead Generation and Branding are the two main objectives that you can achieve with digital marketing. In fact, digital marketing is the perfect tool to generate leads for real estate businesses.
It’s not only the growth of smartphone users and internet access that has made digital marketing the key medium for real estate businesses. Digital Marketing has various other advantages over traditional marketing methods. In a nutshell, Digital Marketing has levelled the field for all players in the business. It offers equal opportunities for everyone from a big real estate developer to a channel partner (agent). While outdoor advertising in cities like Pune is very expensive, Digital Marketing is affordable, comparatively. The results of the success of digital marketing campaigns can be measured and the campaigns can be tweaked on the fly to adapt to the changing business trends. Unlike traditional marketing methods, digital marketing campaigns can be targeted to the potential home buyers that are searching for the properties that you have to offer.
This makes it imperative for real estate businesses (Developers and Agents/Channel Partners) to have a comprehensive digital marketing strategy for their business. Digital Marketing encompasses a wide variety of services like a website, content marketing, SEO, Search Engine Marketing and Social Media Marketing and video marketing. For maximum returns from the digital marketing campaigns and to get the most out of your investment, it is advisable to hire a professional Digital Marketing Company like DigitalTokri Pune, which specializes in promoting real estate businesses online. In this article, we give you a brief idea of how to use various digital marketing channels to generate leads for your real estate business.
What to promote?
When thinking about “how to promote your real estate business online” you first have to think about “what should I promote?” of-course you are going to promote your real estate project. You have to promote key USPs of your real estate business. Your real estate project location, apartment price, layout, aesthetics, amenities and facilities, construction features, are just a few USPs that you can exploit to creating good engaging content.
Mobile Ready Real Estate Website
All digital marketing services begin with a dedicated business website. Given the fact that with almost 500 million (50 crores) smartphone users, 37% of the total population of India has access to the internet. And most of this population resides in cities like Pune creating a huge potential for your real estate properties. Your website can reach out to your potential customers and can generate leads for your real estate business. Hire a professional website design company that specializes and get a mobile-friendly website designed for your real estate business. Promote your website on the organic search engine listings, through SEO techniques.
SEM/Pay-Per-Click (PPC) Marketing
PPC is the quickest tool to generate instant real estate leads. You can set up a PPC account in a jiffy. Right set of keywords, a neatly designed landing page with relevant textual content and a catchy ad copy and you have your real estate ads up and running. You can measure the success of your PPC campaigns and make necessary changes to the campaigns with immediate effect.
Social Media Marketing
With a staggering 3.484 billion active users, Social Media has emerged as a powerful digital marketing platform for real estate businesses. Social Media Optimization and Social Media Marketing are the two methods of reaching out to your target audience on social media platforms. While Social Media Optimization is the organic method like SEO of promoting your business on social media, Social Media Marketing is the PAID channel. You can create staggering social media posts and ads using text, images, and videos to promote your real estate business.
In the digital marketing arena, organic search is still the largest online traffic source for all the websites including the real estate websites. SEO lets you capitalize on the organic search engine listings. Harnessing the power of SEO can guarantee your real estate business a steady stream of qualified leads for a long duration of time.
Content Marketing pertains to all content involved in the digital marketing of your real estate business. Content Marketing is not a separate digital marketing scheme that you have to implement separately. In-fact content marketing is spread across other digital marketing channels like SEO and SMO (Social Media Optimization). Content marketing primarily includes website and blog content. Content marketing incorporates creating content based on a wide variety of topics related to your real estate property. Content marketing can help your website and blog rank higher in organic search engine listings.
Videos are a great way of showcasing your real estate property to your prospective customers. Visual content is more engaging than textual content. YouTube is the second most used search engine offering a huge potential of reaching your prospective customers. Organically, videos reach wider audience than only textual content, providing larger visibility. Project walk-through videos, buyer testimonials, construction updates are some of the ideas for creating real estate videos.
While doing digital marketing for real estate business you have to leverage the various digital marketing channels with the key USPs of your real estate projects. While PPC is quick, SEO and content marketing have larger website referral share and provide long-lasting results.