The Internet plays a major role in helping individuals choose where to spend their valuable time, while there are many huge brands most people limit their options to the sites that appear on the first page of search results. Travel websites are some of the best places to be, but how to get yours to stand out amongst all the other competitors is what we shall look into through this article.
The main goal is to increase the number of bookings as well as the sales but it is not easy to guarantee a steady paced growth in today’s economy. SEO is the answer for helping a webpage have better probabilities of being ranked higher in the search engine result pages whenever keywords related to your business are taken into account.
For example: If someone types “Rent a hotel in Lonavala” on Google search, the web pages that have been optimized for SEO will tend to reflect first in the results which ultimately help generate better quality of leads.
Search engine optimisation, the underdog.
A general study spoke about how most of the leisure as well as business travellers begin their process of bookings through a search engine. So the fact of the matter here is that if one’s webpage does not have great rankings for the hotel keywords, a high number of the potential customers are being redirected towards the competitors. Even if brands have great awareness in the markets, users prefer to opt for search engines for the best answer.
For the particular websites that have not opted for SEO, chances of appearing in the top results decrease organically but it is still possible for them to get traffic through other cost-effective choices like Google Adwords. This is one of the most suitable ways to get high targeted traffic in less time. Although in the long run it has been known to be not as effective as the results of an SEO because once advertisements with Adwords are paused, the flow of traffic will instantly decline while in the case of SEO once the high rankings have been achieved the traffic will flow constantly. Plus, in case of Adwords, the amount to be paid on a daily budget tends to land a tiny blow in the total rate of conversion. So, while costs are incurred in both SEO and Adwords, in the longer run SEO’s have a better return.
Despite all the right listings, even the best hotels with the finest visuals suffer if there are only a few people visiting the travel pages on a daily basis. SEO guarantees growth in business in terms of the targeted flow of regular audience that visits the desired webpage. This can help in completely transforming a business and generate massive opportunities for growth that in a normal case would not be easily possible. Although nothing is assured in the world of digital marketing, opting for the right methods to achieve better rankings tends to make a huge difference for travel businesses.
Do’s & Dont’s
An appealing structure for a travel website is seen to have the following characteristics :
* Dedicated page specifically for each city/state where the hotels are located.
Eg. : Hotels in Delhi
* Dedicated pages for each area since there are many hotels so it is always best to be as precise as possible in order to avoid delay and confusion.
* Optimized page per hotel to give the viewers in-depth idea and information that is required prior to booking.
It needs special attention in terms of unique titles, content, proper tags and also the best possible showcase of the hotels in the vicinity as much as possible to attract the people. A good hotel page has a detailed description of the property, the number of people that can be accommodated, gallery of high-quality images, map location showing the directions to the place, previous user reviews, prices and availability calendar, live chat and a form to ultimately convert. Tags can be dropped as breadcrumbs for the visitors to feel inquisitive if interested and then hopefully click and check out more destinations and hotels. One good idea is to be specific. Eg : “Party bungalow with private spa in Chandigarh” should be “3 Floor hotel in J P road with access to main market”.
One good option is to try to make your website as mobile-friendly as possible since not everybody has the time to use a computer or a laptop on the go. It is even more likely that they have their phones during the journey rather than their laptops . The page content should be unique because it is easy to notice copied write-ups. Content differentiation is important and in ways that people would enjoy reading such as by describing the hotel features like a story rather than plainly stating the obvious. The more personalised your experience is for the customers, the more connected they feel. By using responsive web designs the webpage looks attractive and simple to use through any device. Since most users don’t like to wait, it is suggested that the wait time is reduced to its minimum with optimized images and use of text that is large enough to understand. The travel industry has a lot to offer, which is a good enough reason for opting for social media to promote the services.
It is said that a journey begins with the idea of commuting, and this decision is simply made stronger through photos and videos exhibiting the beautiful world that we live in.