Digital marketing is a puzzle. It includes a complex tapestry of creativity and analytics. Digital marketing is one of the most effective forms of marketing. But doing it with a strong strategy will be a winning game. The whole thing about strategy is to use digital marketing efforts effectively to reach your goals or, in marketing terms, to convert rate cold leads into solid leads.
The digital marketing conversion rate parameter is the percentage of people who have visited your website and taken the desired action. This action can vary from purchasing a product, taking your service, or even signing up for your newsletter. The goal of any Digital Marketing Company or digital marketer is to get a 100% conversation rate. Though a difficult target to achieve, digital marketing agencies ad try to achieve the best conversion rates. Through this blog, we are going to understand how we can increase conversion rates.
The conversion rate optimization involves three major steps:
But, this is not always easy to achieve. A keen digital marketer will always look for ways to augment Google Ads, Google My Business Page, and website. They monitor ads to analyze whether they are giving the desired result, etc. Below, we list some proven steps to increase conversion rates in digital marketing efforts.
One reason why a lot of website visitors don’t convert even after doing everything right could be an interruption in the flow of the funnel approach. All of us are bombarded with distractions all day, and the attention span of our audience is shrinking day after day. Hence, upon visiting your website after being navigated from an advertisement, the last thing they need is a long contact form to fill out.
Your job as a digital marketing expert is to make the process easy. Hence, creating a short form will help you get more conversions as it takes less time to fill.
An advertisement, be it digital or traditional form, starts with a claim or a result (for example, reduces dandruff by 99%). Though this statement attracts a lot of people, they start believing in it only after reading the proof. Did you know more than 80% of customers check online for reviews before purchasing a product or taking a service?
Anyone visiting your webpage comes intending to get the information they have been looking for. And so they expect websites to load quickly. Even a delay of a few seconds may send your customer back. Studies show that more than 40% of people will no longer browse a website and it takes more than 3 seconds to load the website. The only we can ensure that your website visitors stay on that page is by speeding up the page loading time.
Almost 60-70 % of online activity happens on a phone. So, optimizing your website for phones is very important. Imagine someone, while traveling in the metro, decides to check your website and finds it not mobile-friendly.
Check the image sizes, navigation, contact forms, and other necessary pages to augment them so the visitors have a seamless experience. If it is an e-commerce website, it is advisable to plug in an easy payment process for a smooth checkout experience without any cookies.
There is no shortcut to achieving a greater conversion rate, but we do have an easy way to do this by focusing on content. Anybody who comes across your website, blog, or advertisement doesn’t intend to stay there for long if your content has nothing to deliver that either interests or relates to them. That is why content is important. Writing compelling headlines, creative copy, and SEO blogs are some of the ways we can ensure that your conversation rates are high.
When it comes to getting a higher conversion rate, your website’s call-to-action. The purpose of CTA buttons is to guide your audience to the desired action and make it as easy as possible to take a step. CTAs such as Shop Now, Register, and Sign Up are very direct and prompt the audience to take immediate action.
Imagine a scenario where you are shopping in a beautifully designed boutique. Everything is organized well to just fill the requirement; a person is addressing your needs and welcoming you. Now imagine you are in a store that is very crowded, with things overflowing everywhere and a shortage of people to address you. Naturally, you would pick the first one only.
The same goes for landing pages. If your landing page is filled with irrelevant information and too much navigation, a potential customer will likely go back.
The essentials of a high-converting landing pages are:
Some use their website’s home page as a landing page, while others create a separate web page and connect it with the Google ad or any digital ad. Whatever the case, it is advisable to keep the aforesaid points.
One of the strategies that digital markets can use is to create a sense of urgency on tier websites or landing pages. By doing so, you initiate FOMO (fear of missing out) among your audience and provoke them to take action. Most people respond to FOMO as a reaction to the physiological factor that some are taking part in an event, and they are not.
It makes people seize the opportunity before it’s too late. Writing copies with powerful words like limited time offer, and act now can create urgency and tempt people to take action.
When a brand has a strong presence on social media, the chances of getting noticed by your customers or potential customers are high. This also increases the familiarity of your brand and creates brand awareness. More family equals more recognition. Eventually, this builds trust among customers, and they would not mind buying from you.
As mentioned above, digital marketing is a puzzle, and every marketer uses digital marketing strategies to expand email lists, build trust, grow brand awareness, and ultimately achieve the goal of the campaign. However, not all can see the desired results quickly. The aforementioned tips and tricks can help one scale their digital marketing conversation rates effectively.
Unleash your brand’s potential in the bustling digital landscape of Pune! At Digital Tokri – a leading Digital Marketing Company in Pune with a proven track record of success for over 200 clients. Our team of passionate experts offers a comprehensive suite of digital marketing services, including targeted PPC campaigns, building a strong SEO foundation, and creating a captivating social media presence. We don’t just generate clicks; we cultivate genuine connections that drive results. Partner with Digital Tokri to watch your brand flourish in Pune’s vibrant digital space.
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