How To Use Digital Marketing to Enhance Brand Awareness

Consider this scenario: a group of friends are sitting together, and while talking, they jokingly tease each other, saying either ‘Apple’ people or ‘Nike’ people. Have you ever experienced that? 

Or think of it this way, whenever you want to buy a phone, you know the brand you prefer, the same goes for clothes or any such branded items. Why is that? Why would you or anyone buy an item from that particular brand you consider highly of? 

That is your awareness of the brand. Brand awareness can do the things mentioned above for a brand. Brand awareness techniques are embedded into the customer’s lifestyles and purchase habits so they don’t have to think twice before becoming loyal. In a nutshell, brand awareness is about a person’s familiarity with it and how they recognise it.

We are discussing it now to understand what we can do to ensure your brand stands out. Let’s face it: there is cutthroat competition for every product or service today, and everyone wants to be the best. But how will your brand stand out?  This is where digital marketing comes into play. Through this blog, we are going to understand how digital marketing is going to improve brand awareness.

Let’s go step by step.

The key to the success of increased brand awareness lies with your digital marketing plan. With digital marketing, you can:

• Reach the targeted audience in a cost-effective and  measurable way
• Digital marketers level the highly competitive field in your industry
• Engage with potential clients and learn about their interests to tailor services according to them
• Reach a new audience or the global market 

Now, let us begin discussing digital marketing strategies that will boost brand awareness.

Define & Know Your Audience

The foremost step to any digital strategy is understanding your audience. In every digital marketing strategy, understanding your audience in depth will help you understand what interests them and how they behave online. Knowing your target audience will help you tailor your marketing efforts to reach these audiences at the right time.  Along with understanding customer behaviour, you will also understand their demographics and interests, which will help you create content and marketing messages that resonate with them. This will lead to higher conversation rates and more effective digital marketing campaigns. 

Social Media Is Your Friend

Social media has transformed how we do business today, and you are going to be left behind if you do not leverage it for your business’s benefit—social media allows businesses to engage with their already existing and potential customers.  Use social media to your benefit by creating and posting content that is relevant to your brand but also relatable to your audience and will pool in more people. Your followers will increase and your audience will start recognising your brand. Again to be able to do that, it is important you know your audience, their interests, likes and dislikes. Everything eventually comes down to the interest of your audience.

Above all of this, being consistent on social media is important.  Posting posts, stories or reels once a month will lose you followers, and people will start forgetting brands. Consistency in posting ensures your brand is remembered. Below mentioned are some of the advantages of being consistent on social media.

• Engages audience: There is nothing more that your customers (followers) or potential customers want other than being able to relate to your brand. So, creating content that is relatable to them, engaging them in comments or stories, and running contests will help you gain their attention more.

• Lure them to take action: Posting frequently on social media lets you implement a content strategy tactically. This way, you can keep your audience coming back and even take action. 

Have a strong SEO game

It is interesting to see how every digital marketing strategy is interlinked.  This is very simple. Let us see the funnel, now your audience is well aware of your business from social media, the next thing they do is check you on Google. 

If you want your brand or business to be found online and beat the competition, get SEO done. SEO helps in showing your product, services or website. That means whenever anyone is googling for a service or product related to your business, google will push your business or website to the top. The primary role of SEO is to assist your website to gain organic traffic from any search engine pages. 

Run Ads on Google 

Advertising on Google increases your brand awareness and helps reach a wider audience. Running ads on Google enables you to tailor your ads to target a specific group of individuals based on demographics, age, interest, location, search volume, etc. This aligns with our first point, wherein we mentioned the importance of knowing your target audience as you must create high-targeted campaigns. 

Focusing on the target audience is just one aspect of the ad campaigns. It is equally essential to craft compelling ad copy that grabs your audience’s attention and provokes them to take the desired action. Ad copies should be concise, persuasive, and include keywords with a high chance of getting searched. Once set up, it is advised to constantly check the performance of these ads to ensure that we get good leads and that money is not wasted.

Invest in Display Ads

Investing in all forms of Google ads is the ideal and trusted way to rank in SEO and create brand awareness. Display ads can help you build trust and loyalty & boost awareness. A display ad leaves an impression with attractive visuals, colours, fonts, messages and call-to-action, resulting increase in conversions. 

Below are some ways how we can make the most of  display ads to boost brand awareness:

Use banners: Banners are the easiest way to get attention from your audience. It can be on different websites, on Google, in newspapers or even just a random app we use. Ensuring that your banner ads are visually appealing is a guaranteed way to ensure your audiences are targeted, and the chances of them remembering your ad and brand are high.

Implement retargeting ads: Now, this is one of the most neglected marketing strategies. Once someone has seen your ad, retargeting ads help you to show a different ad of yours to the same person, before he or she has a chance to forget about your brand. This way, the recall is stronger, and the chances of conversation are higher. Now, the part to remember is that all of this is a part of the marketing funnel. 

Tracking Your Results

The final and one of the most important steps in building brand awareness through digital marketing strategies is to track the results of all the effort you are putting in. The best way to do this is by checking your strategies and optimising them whenever required. This is an ongoing process and you will have to keep tweaking them frequently. 

Every brand has a unique message and so only the digital marketing strategy differs from one to another. For the same, decoding is the first step to connecting with your target audience and potential customers. However, know that creating awareness about your brand does not happen overnight. It takes a lot of planning, monitoring and analysing. Along with this, having a strong and targeted digital marketing strategy is also important. If everything is done right along with the above-given steps, you can build familiarity around your brand, leading to increased growth, revenue and brand loyalty. 

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