Lead generation marketing is considered the most important element in a company’s marketing arsenal. It is said that nothing will lower your success in a business faster than a lack of new leads. So, what is Lead Generation Marketing and how is it useful for business?
What is Lead Generation in Digital Marketing?
Let us first understand what a lead is. In simple terms, a ‘lead’ is a potential customer in your target audience who is interested in purchasing your product or service. So lead generation is the process of attracting these potential customers from your target audience.
When you employ different marketing techniques to capture this audience it is known as Lead generation Marketing.
Why is Lead Generation Marketing critical to Business Success?
All businesses need customers to grow. And, to increase the number of customers or gain new customers, companies need to identify potential customers first and gain their attention. Without a steady supply of new leads, the business will soon start to lose revenue and profitability.
At Digital Tokri, we can help you with this. Once the leads are identified, they would be passed on to your sales team to convert them into buying customers. From their first point of contact until they express interest in becoming a customer, everything would be fine-tuned to not let the new leads be lost.
We help you set up your marketing funnel well enough so that your lead generation marketing can nurture and produce leads that have a high potential for converting.
Lead Generation Marketing Strategies
Let me take you through a few lead generation marketing tactics that we employ. Although there is no perfect solution for each business, these best practices would surely help you achieve your business goals.
- Social Media Advertising
Ads on Facebook, Instagram, Linkedin, and more are highly efficient in getting high-quality leads at low rates. The added advantages of brand awareness, easy targeting tools, periodic reports, algorithm leverage, and larger demographic availability make social media a highly preferred platform for lead generation.
- Search Engine Optimization (SEO)
To gain new leads, we spend time optimizing your website and adding new content to ensure that the Google algorithm keeps ranking you well in the SERPs. You can’t simply set up your website once and expect it to grow exponentially. So we continually add new content and tweak and update based on essential ranking factors.
- Pay-Per-Click (PPC) Marketing
Whether on a social media site or Google, PPC marketing helps get you noticed by your potential customers when they are either searching or browsing online. We check whether it is worth spending the money in your industry. If your industry is relatively low in competition, then PPC can be a viable option, alongside other strategies.
Suggested Read: SEO vs PPC – What to focus on for your business?
- Link Building
We devise link-building strategies that involve increasing links to your site from authoritative or highly credible websites in your industry. Link building is the second half of SEO and proves to the algorithms that your site is trustworthy by taking another website’s word for it.
Once again, it can take some time to grow, but you will see a spike in keywords and SERP results for your website as you do.
- Email Marketing Lead Generation
We help you create emails that have a clear purpose and headlines that explain what to expect once they open them. It is important to track open rates and link clicks in your emails to know which leads are more engaged and worth connecting with.
- Conversion Rate Optimization
We help you with CRO Analysis. Conversion Rate Optimization (CRO) is the practice of optimizing your website or landing page experience based on website visitor behavior. This practice helps improve conversions on those specific pages. CRO marketing and CRO strategy have become a big part of how businesses increase sales and revenue in their business.
Also Read: Lead Generation Company in Pune
Lead generation is a huge task; most companies don’t have specialized teams to cover lead generation. For this reason, many companies reach out to digital marketing agencies like Digital Tokri to expand their ability to attract new leads to their business. So, if you are looking to grow your business, call us now!