Any successful marketing, these days, is incomplete without social media marketing. And with over 2 billion monthly active users, Facebook is too big to be ignored. Facebook marketing strategies help shape any business.
Through Facebook, you can target users with specific interests or at specific locations based on the purpose of your campaign and may be used as an e-commerce platform to sell your products and services. The customers can make purchases directly from your Facebook fan page without any cost of setting up a store online or creating a website to sell your products.
However, your Facebook marketing strategy has to be unique and well planned so that you reach your target audience more efficiently. Let us look at a few Facebook marketing strategies to accelerate your business growth.
The most critical of all the Facebook marketing strategies is Goal Setting. What results are you looking to achieve from your Facebook marketing strategy; increase brand awareness/gain website traffic/ leads?
Set SMART goals that are specific, measurable, attainable, relevant, and timely.
- Pinpoint Target Audience:
Facebook marketing is useless if you aren’t reaching the right people. That’s why getting the right target audience is so important!
Allocate your monthly budget. This typically includes a page like ads, conversion and/or lead generation ads, boosted posts, and content creation.
- Plan engaging content
Posts must be planned about a month in advance with a regular posting schedule such as four posts per week. Planning content ahead allows you to ensure you’re only publishing high-quality content and not something on a whim!
It is advisable to include an image, video, or gif with every single post you make. Posts with images receive more than twice the engagement of those without images.
- Plan engaging ads:
Create quality Facebook ads. Just like content, keep the same tips in mind; using bright, clear images with faces in them and videos that convey meaning without the need for sound.
- Monitor daily
The Facebook account must be daily monitored to respond to comments and messages and to make sure all your scheduled content is posting properly.
- A/B Split Test
An A/B split test determines the effectiveness of your strategy. This is where you compare small variations of a strategy to figure out which aspects work the best; a track which days and times are best for you to post, what types of content resonate best with your audience, which ads are most effective etc.
Use Facebook marketing strategies as a source to improve your reach & awareness and provide more resources to your audience.