2023’s Ultimate Guide to Social Media Image Sizes

The best social media image sizes help to get clear Visuals, and that is one of the convincing ways to tell a rich story at a glance. With all the competition for consumer attention on the web, you need great visual content to rivet eyeballs. Whether it’s a brand promotion update, a news update, or simply any update representing your business, visual content rules the social media landscape.

It has been observed that the total views of a piece of written content increase by 94% the moment images or videos are embedded. However, ensuring your visuals look perfect is no simple task since social media platforms are regularly changing their guidelines on Social Media Image Sizes from cover photos to timeline images to profile pictures.

Lets See What Are the Social Media Image Sizes in 2023

Instagram

Instagram supports horizontal and vertical-oriented images, including squares. The profile photo size is 320 x 320 pixels. Profile photos are displayed as a circle, so ensure any elements you want to focus on in the photo are centered so they don’t get cropped out.

Image sizes for feed photos

• Landscape: 1080 x 566 pixels
• Portrait: 1080 x 1350 pixels
• Square: 1080 x 1080 pixels
• Supported aspect ratios: Anywhere between 1.91:1 and 4:5
• Recommended image size: Width of 1080 pixels, height between 566 and 1350 pixels (depending on whether the image is landscape or portrait)

Other Features:

• If you want your images to look their best on Instagram, aim to upload an image that is 1080 pixels wide; if it is over 1080 pixels, Instagram will size it down. For a resolution lower than 320 pixels, Instagram will size it up to 320 pixels.
• If your image is between 320 and 1080 pixels wide, Instagram will keep that photo at its original resolution (provided the photo’s aspect ratio is between 1:91:1 and 4:5; if it is a different ratio, the platform will crop your photo.

Image sizes for thumbnails

• Display size: 161 x 161 pixels
• Recommended upload size: 1080 pixels wide
• Remember that Instagram stores versions of these thumbnails that are as large as 1080 x 1080.

Instagram Stories

• Image size: 1080 x 1920 pixels; aspect ratio of 9:16
• If you don’t use this ratio, the Story might show with strange cropping, zooming, or leaving large sections of the screen blank.
• Instagram Reels use this same sizing.

Instagram Ads

• Landscape: 1080 x 566 pixels
• Square: 1080 x 1080 pixels
• Minimum width: 320 pixels
• Maximum width: 1080 pixels
• Supported aspect ratios: Anywhere between 1.91:1 and 4:5
• Instagram ads appearing in users’ feeds cannot have more than 30 hashtags.
• Image sizes for Instagram Stories Ads: 1080 x 1920 pixels

Facebook

The Facebook profile picture is displayed at 170 x 170 pixels on a desktop and 128 x 128 pixels on smartphones.

• Recommended sizes for cover photos: 851 x 315 pixels; Display size desktop: 820 x 312 pixels; Display size smartphone: 640 x 360 pixels
• Minimum size: 400 x 150 pixels
• The ideal file size should be less than 100KB; upload a JPG or PNG file.
• Profile pictures and cover photos with logos or text work best when uploaded as a PNG file.

Image sizes for posts and timeline photos

• Facebook automatically resizes and formats your photos when they are uploaded for the timeline to be 500 pixels wide and to fit the 1.91:1 aspect ratio.
• Recommended size is 1200 x 630 pixels, minimum being 600 x 315 pixels
• If you are sharing 2-10 images in your brand’s Facebook post using the carousel display, images should be 1200 x 1200.
• This is a 1:1 ratio.

Facebook Stories

• The recommended size is 1080 x 1920 pixels. 
• The aspect ratio of 9:16.
• Don’t choose an image with a width smaller than 500 pixels.
• For Stories with text, you may consider leaving 14% of the top and bottom text-free. (That’s 250 pixels.) That way, any call-to-action won’t be covered by your brand’s profile photo or buttons.

Facebook Image Sizes for Ads

• Feed ads: At least 1080 x 1080 pixels. The minimum size of 600 x 600 pixels. Ratio 1.91:1 to 1:1. Maximum file size of 30 MB
• Right Column Ads: At least 1080 x 1080 pixels. The minimum size of 254 x 133 pixels. Ratio 1:1. (Remember: These are a desktop-only ad format.)
• Marketplace ads: At least 1080 x 1080 pixels. Ratio 1:1. Maximum file size of 30 MB.
• Facebook Search: At least 1080 x 1080 pixels. The minimum size of 600 x 600 pixels. Ratio 1.91:1 to 1:1. Maximum file size of 30 MB.
• Sponsored Messages: At least 1080 x 1080 pixels. Ratio 1.91:1 to 1:1. Maximum file size of 30 MB.
• Messenger inbox ads: At least 1080 x 1080 pixels. Ratio 1:1. The minimum size of 254 x 133 pixels. Maximum file size of 30 MB.
• Messenger Stories ads: At least 1080 x 1080 pixels. Ratio 9:16. Minimum width of 500 pixels.

Conclusion

The above tips would provide all the specific dimensions to help you optimize your images on various social networks. However, since all this is quite technical, some agencies can help businesses in this regard. Digital Tokri is an established Social Media Marketing Agency in Pune that can create and manage the social media handles of companies. So if you can’t do the visuals on your own, hire the experts.